Author: ProjectAD

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it. It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD. All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice. www.projectAD.me

BE YOURSELF: Not who social medial says you should be!

Posted By ProjectAD on September 18, 2019

Land of the selfie, home of the cliche. Thatʼs what a vast majority of social media has become. It doesnʼt take long to scroll through an Instagram feed and notice how similar and almost dogmatic most post are. Iʼd like to preface this saying I too have been guilty of being drawn into the trap that social media can be.

Social media, to me at least, is meant to be a platform of personal expression. Where we can engage with individuals who share similar hobbies, beliefs, careers, or passions.

If you looked at the average social media account you would believe everyone in our industry only only lifted weights, ate chicken and rice with the occasional sushi or burger, and took pictures with Instagram celebrities.

I personally feel a lot of this is due to people not wanting to “stand out” or be unique. Itʼs easier to avoid confrontation or someone not agreeing with you by being a sheep in the herd than it is to show your own flare for life and be questioned/scrutinized for it.

Obviously there are those people who “overshare” and not every instance of your life should be a broadcast on social media. These words are for the person who just needs to put themselves out there more. A video of a big lift with the caption ( Easy triple 5 weeks out) is great, but why not show the lift that didnʼt go so perfect. Or maybe just video yourself having fun at the gym. Not everything has to be so serious and “professional” all the time.

People connect best with those they can relate to. If youʼre a top level bodybuilder, physique competitor, or elite level powerlifter, most people will not be able to relate. 90% of people will never relate to having 800lbs or more on their back, nor will most ever know what itʼs like to be a human anatomy chart on stage. But everyone can relate to the day to day struggles we all face, the music that some love and some hate, the ups and downs that come with life.

Why do fans tend to lean towards a guy like Kai Greene more than Phil Heath? Because Kai, as eccentric as he can be at times, puts his personality on display. Instagram “influencers”, these individuals separated themselves by doing nothing more that just sharing who they are and their personalities.

The days of just eating chicken and rice and lifting weights to be noticed are done. If youʼre someone who aspires to make a path in this industry, start by putting yourself and who you are out there. Not just what you look like or what you can lift. Big lifts and great physiques will impress people, but personalities will relate to people.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

STOP SABOTAGING YOURSELF

Posted By ProjectAD on September 6, 2019

Comparing your life to another is one of the worst things your can do to yourself. When you compare yourself to others you’re pretty much setting up for self-destruction. Everyone lives a different life. We all have had different experiences, prioritize our obligations differently, and are in different spots in our lives.

In bodybuilding it’s easy to say that we put our training and nutrition towards the top of the list. You would think for some people that bodybuilding is the only thing that they do just by judging their social media platforms. There is always more to the surface than the eye can see. Not every part of people’s lives is posted for everyone to see and you need to remember that. Majority of people only post the good things so of course their life is going to look extraordinary and like it comes easy to them. If you were able to see other’s struggles, you might not feel so inadequate when comparing your life to their diligently planned life on social media.

One of the biggest mistakes that your can do is put your life side by side to another who is at the top of the game. You’re just getting started on your journey and can’t expect to be on the same level right out of the gate. Those people that you’re comparing yourself to could have started their passion years ago. They’ve made mistakes and experienced multiple obstacles to make up who they are and where they are today. Be patient, keep working, and your time will come.

Life is not a level playing field. We all have our weaknesses and our strengths. You just have to figure out how to utilize those traits to best improve yourself to where you’re going. Some people are born genetic freaks and some not so much. Just because you’re not built with a perfect frame doesn’t mean that you decide to stop competing. You figure out a way to build the illusion that you’ve got an “X” frame. Don’t put limits on yourself where limits don’t need to be built.

We all choose different paths as we grow. Some people knew at a very young age what they wanted to do and some did not. Some have decided to have kids or not to have kids, go to school, have a career, get married, buy a house, you name it. All of these obstacles are what makes your story unique. Write your book and be proud of it! Put your head down and grind towards your goals.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Bodybuilding VS Powerlifting with Mason Goodman

Posted By ProjectAD on August 19, 2019

A question Iʼve been asked often the past months since transitioning into powerlifting is; “which do you like more”.

Rather than just give a direct answer I think it would be more interesting to give my own evaluation of the two sports after being in both at a competitive level.

The Training-

Bodybuilding training is usually high paced, with shorter rest periods and a duration of 60-90 minutes. A bodybuilding workout prioritizes contraction of the muscle and increasing blood flow to an area. For bodybuilding purposes the load on the bar or machine means absolutely nothing in terms of muscle growth.

Powerlifting training is about brute force power. A short powerlifting workout is 90 minutes. While a heavy squat session in wraps can take upwards of 3 hours. Rest periods are usually in the 8-10+ minute range especially when hitting top sets. Specifically isolating muscle groups is not something commonly done in a powerlifting workout but can be utilized. The most important thing in a powerlifting session is the load on the bar.

The Nutrition-

Nutrition for bodybuilding is the number one most important aspect of a bodybuilders success. Every nutrient placed into the body has a specific purpose, from the way itʼs cooked or the exact time itʼs eaten. Foods are timed and programmed around the workout to ensure proper digestion, nutrient uptake, muscle protein synthesis, all that fancy science stuff.

Powerlifting nutrition is basic, hit your protein needs. Then fill the rest of your calories in with carbs and fats at any ratio or timing. Obliviously there are better ways to do it, but the diet aspect beyond getting enough food for powerlifting isnʼt as important. Iʼm speaking from a total performance standpoint and not health. I know powerlifters who eat absolutely junk everyday and have monster totals and know guys who eat like bodybuilders and have monster totals. The difference is they way the look.

Significant others-

This is where bodybuilding and powerlifting differ the most. Bodybuilding can and will put an extreme stress on your relationships. People tend to become much more irritable, selfish, and non social in the latter stages of a prep. Which is expected when dieting that hard for long durations.

While powerlifting becomes just as selfish at the end of a prep as you spend more time in longer training sessions. It does not lend itself to being irritable or dieted down. As during the end of a meet prep you are eating tons of food and recovering extremely well (at least you should be).

The competition-

A bodybuilding show is the most laid back aspect of a bodybuilding prep, the work is done and minus adding the finishing touches of a few carbs and a tan thereʼs nothing left in your hands to do except flex you muscles on stage. The worst part of show day is the lack of water and desire to shower and wash off the tan. Other than that show day is about just relaxing. The biggest issue is the egos are insane. Everyone is checking each other out sizing them up and ultimately telling themselves why theyʼre better. Then the judging is 100% subjective. Everyone has a different idea of what a bodybuilder should look like and you are at the mercy of the judges opinions.

Powerlifting meets are one of the funnest things you can do whether spectating or competing. As a competitor the nerves are high and the focus is on level 1,000. Every hour of training will come down to the next few hours. The 8 hour day flys by during a
meet. Everyone is friendly, everyone will help you out or assist you in any way. And while there can be some issues with judging calls at the end of the day if I lift 101 lbs and you lift 100. I win.

There is so much more that can be compared and contrasted between the two. I will say a bodybuilding show is more rewarding as that moment on stage is usually the best you will ever look. In powerlifting having the perfect day and hitting all the numbers you want is a fairytale as something will always put a snag in that plan leaving you asking what if even after the most successful meets. Both endeavors will take a toll on your body and health when competing at a high level. Getting to sub 8% body fat is not healthy, but neither is squatting hundreds of pounds either. Powerlifting gives you a set goal, you know exactly the number youʼre looking for where as bodybuilding is a “look” and you never know if youʼve achieved it.

For me the sport of choice right now is powerlifting. I know that I can be extremely Competitive on a high in powerlifting in the coming years. Plus this level of stress on my body and joints is better done while my body is young and resilient. The bodybuilding stage is not going anywhere and I will return to it in time. For that reason I maintain a bodybuilding style diet which I feel boosts my performance. And while the weight on the bar is my ultimate goal I donʼt neglect building muscle either.
Thereʼs a way to do both. And I plan to prove that in the long term. But for now itʼs all about the total.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Tauro Test – Science Backed Testimonial

Posted By ProjectAD on August 12, 2019

The evidence is in, in our first of many science backed testimonial videos with Joey D'Agostino.

Project AD’s flagship hormone amplifier: TauroTest maximises free testosterone in the bloodstream while simultaneously bringing estrogen under control.

Fuels insane muscle growth, rapidly enhances libido and increases the natural levels of Growth Hormone (GH) in the body.

Perfect for athletes looking to take their physique development to the next level as well as those looking for a competitive edge on the battlefield in their sport.

TauroTest™

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

To Compete or Not To Compete… Setting yourself up for success!

Posted By ProjectAD on July 25, 2019

Sometimes you just know when to pursue a goal or take a break when it’s the right time.

This past year I prepped for the New York Pro and had a smooth season under the guidance of IFBB Pro Dominick Cardone.

Workouts were great, nutrition and cardio were on point every day for 20 weeks straight. When prepping, Ive been fortunate enough to have my career in the health care industry go smooth which causes things to be stress free with all the food prepping required, workouts and training, chiro visits, dr visits and any financial tasks a prep actually requires. I always preach to the younger youth to always work your butt off and hustle with everything you do but set priorities as well. Career and business has always been a priority, bodybuilding is my bonus.

I realized I couldn’t afford the freedom of prepping for a competition if my daily life was unstable because it’d just cause stress and misery. Always prioritize your goals and set yourself up to be successful. After the New York Pro we decided to do the Tampa pro. After weeks of prepping we decided to hold off because I was getting overwhelmed with my career.

I’ll keep competing for years to come but I don’t believe in taking shortcuts in life, Which means, set your sights right and give yourself every opportunity to be successful with whatever you do.

If that means sometimes putting a want in the back seat for a need, then that’s ok. Timing is everything So always set yourself up to be successful in goals that you set for yourself.

By: Joseph Mackey

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

7 TIPS TO DECLUTTER YOU LIFE by Emily Waite

Posted By ProjectAD on July 22, 2019

We often find ourselves overwhelmed with tasks and responsibilities but yet we keep piling on more to
do. It’s no wonder we’re so exhausted or stressed out. Sometimes it’s best to just step back and look at
the big picture. What is it that you’re trying to accomplish? Is what you’re doing going to get you to
where you’re trying to go? If not, it’s time to change up your routine. After all, nothing is going to alter
the outcome unless we actually commit to a change.

Here are some tips to help:

1. Determine Your Goal

What is it that you want? It could be buying a house or losing weight, your options are endless!
But you have to figure out what it is exactly that you want to achieve.

2. Make A Plan

What are the necessary steps to accomplish your goal? Be as specific as you can with this. Start
with the simplest task you can think of to make those little steps towards your goal. After all,
it’s the little things that make up the big things.

3. Prioritize Your Responsibilities

This one is pretty self-explanatory. Make a list of your priorities in order, putting the most
important first. We take on so many responsibilities and tasks that in the end they may not be
our problems or are not really a problem at all. “Making a mountain out of a molehill” Don’t do
that. I’m willing to bet that this is one of the most popular of the things we over react on. Don’t
create your problems!

4. Figure Out A Routine

Don’t try to do every task every day. Assign certain tasks to specific days. For example: Sunday is
food prep day. I do not cook my meals every day. I would go insane and would never stay on
track. I would always stress about not being prepared for the next day, that’s what we want to
avoid. Assigning that day for that task, I don’t have to think about it until the next Sunday. I find
getting a calendar and writing out what needs to be done on what day helps me best.

5. Surround Yourself With Positive People

Our surroundings have more of an impact on us than you may think. If your environment is
positive, it’s bound to wear off onto you. This may be a hard one for some but if you can
separate yourself from toxic/negative people, you will live a more positive life and it will reflect.

6. Self- Care

Make time for yourself, self-care is often overlooked. Take the time to do something for your
own sanity. We cannot be productive if we’re worn down from all the activities we put in front
of our own needs.

7. Reduce Your Commitments

I know you want to be a nice person and help everyone but sometimes you need to be able to
say, “No”. This is a big one that will help with practicing self-care. You do not need to take on
everyone’s problems.

You don’t have to go to every event that is going on in your area. Keep in mind your big picture!
Ask yourself, “is going to this event going to help me move forward with my goal or is it going to
set me back?” “Could I be doing something more productive to move forward in the direction I
want to go?”

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

3 Minutes of Lifting

Posted By ProjectAD on July 22, 2019

This is why every minute of training counts ...

“Platform Ready,” you hear the words from the head judge. Pull your hands from the chalk bowl. Take that last big inhale of ammonia, tunnel vision sets in.

Step on the platform and approach the rack, place one hand on the bar finding your spot, the second hand takes its place and you solidify the grip, dip your head under the bar as your pulse starts to climb, the adrenaline is full throttle.

The bar slides down your neck as you dig the gnarling into your back, placing it in that perfect position where it fits like a glove. Swing your feet under you one foot at a time making sure they firmly grip the carpet of the platform. You shift back and forth left to right to make sure the bar bites into the chalk on your t- shirt.

Take a deep breath, hold it, and pick the bar up off the rack. You and the bar are now one entity. One step back, two steps back, set your feet in your most powerful position. You look up and make eye contact with the judge, waiting for the “Squat” command.

The command is shouted. You take one last breath and brace as hard as you possibly Can. The descent starts and you make your way down to legal depth. Every muscle in your body is firing, you hit the hole. Exerting as much force as your body is capable of. The bar begins to rise as your eyes feel like they could explode from your head. You lock out the rep and hear that magical four letter word “Rack”. The bar sets back down in the place it began. The connection between you and the bar temporarily severed. Turn around and wait for the verdict of the judges, Three white lights. The lift counts.

Now catch your breath, because you get to go through this process 8 more times today.

That entire process takes an average of 20-30 seconds for me, from the time I grab the bar to the time the bar is racked.

Iʼve been in prep for my next meet since April 22nd. In that time period I will have completed close to 40 training sessions that involved my competition lifts (squat, bench, deadlift). The average session is 2 hours. With some taking as long as 3-4 depending on the session and the number of top sets. So if I did an estimate of the amount of time I will have spent training this meet prep it would be somewhere around 80-100 hours of pure weights. These 80 hours donʼt include the hours spent stretching, doing mobility work, recovery protocols etc. just pure training. Now add in the additional time spent on just recovery and mobility which I spend 5+ hours a week on outside of training time, thatʼs another 70 hours thatʼs gone into my prep. Now the total is up to 150-170 hours of time thatʼs actually tangible.

From start the finish during a meet you will spend close to 180 seconds of actually lifting. From the time you grab the bar to the time you complete or fail the lift. So average of 3 minutes total.
Take the sum of all my training and additional work for this prep. And divide it by the total time Iʼll spend lifting on the platform. For every second I spend lifting on the platform in the meet, for every attempt on the platform (9 total) thatʼs 18-19 hours of training PER ATTEMPT.

The biggest point in trying to get across is if youʼre aiming to excel in any endeavour, nothing will allow you to get around the amount of time it will take. Could I have easily cut this number down, absolutely it could be substantially cut down. But so would my progress and performance.

When the meet comes, when itʼs all on the line, the people that come out on top will be the ones who behind the scenes put in
those extra hours the other person didnʼt.

You can be the best in the world, there is always something you can get better at.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Off Season and Reverse Diet – The Facts with Tammy Patnode

Posted By ProjectAD on June 24, 2019

I have had an influx of first timers taking the stage this year and I have been asked a ton of questions about reverse diet and off season. I wanted to touch base on some important transitional strategies for making off season enjoyable and plentiful.

First- my clients will have reverse plan in place coming off your show. I can’t stress how important this is. Post show your body becomes a sponge to absorb fat. The worst thing you can do is eat like it’s your last meal before the electric chair, and down right binge. I see it a lot. People back stage will have tupperwares full of cookies and donuts, a duffle of candy and crap. My rule is all post show food is in a restaurant. Don’t buy it. Once you leave the restaurant, it’s over. I have seen people gain 20 plus lbs in 7 days. Eyes almost shut from water retention. Not to mention the stress that puts on your heart. Stopping cardio and eating your face off is a recipe for disaster! Cardio is tapered and foos slowly
Is increased over 4-6 weeks.

Now I am not saying to not enjoy yourself. Nothing is more satisfying than your post show meal. But have a plan. Don’t eat to eat. Get what you love. Nachos with the table and a burger. And have or share a dessert. You will fill up easily and eyes will be bigger than your stomach. And drink tons of water.

My rule of thumb is enjoy Saturday evening. Enjoy breakfast out and a meal w your family. Drink lots of water. Move.
Monday it’s on your reverse plan. It starts out bumpy sometimes and that’s ok. But remember your goals for off season. We have discussed them. What you need to improve on. And we don’t want to cut our improvement season down bc you need to diet for 25 weeks.

I know a few of my clients have not done this and regretted it. Live and learn. I do all I can to keep this transition easy!

Address: 35 Deerwood Trail. Lake Placid NY 12946
518-524-0092

Payment taken by square up and Venmo.

Response time is 7 am to 8pm daily

http://www.team-tammyfitness.com/home.html

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Code: TEAMTAMMY10

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

The 3-Legged Stool by Joe Mackey

Posted By ProjectAD on June 19, 2019

Structure plays a role in everything we do. In our careers, workouts, nutrition and overall goals. Without structure you could wonder all over the place and it could cause things to go inconsistent in the things you want to accomplish. When it comes to our health I describe structure as the 3 legged stool. The 3 legs stand for Nutrition, workouts and cardio. I call it a 3 legged stool because without one of the three legs that stool will tip over and fall down.

I always feel whether you’re getting ready for a event or just living every day life, structure with nutrition is always necessary. For me personally, if I didn’t stay on a regimen with my food intake I’d probably go to the store and buy everything in sight. Having a regimen whether I’m on or off prep always gives me a sight to keep in mind and it helps so I’m not bouncing around thinking about where or what I’m going to eat throughout the day. A game plan when it comes to your workouts and cardio is just as important because it’s helps to know how and what body part and movements you will execute prior to going to the gym. Without a plan, you could find yourself lost. Be sure to keep your rest periods between 60-90 seconds so you can keep your heart rate up which will keep your body in the fat burning zone.

Intensity is super important when it comes to your workouts and cardio so stay focused and train hard.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

AD Farm Athlete Chris Waite Talks About The Decision To Compete

Posted By ProjectAD on June 18, 2019

It's a critical decision and Chris walks us through the thought process ...

www.ProjectAD.me

Be part of it and #JoinTheHerd

#PerformAndTransform #AthletesChoice

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Would you still do this?

Posted By ProjectAD on June 18, 2019

To anyone who competes and participates in any fitness related endeavour - bodybuilding, powerlifting, strongman, CrossFit, etc. I want you to think about the sport you compete in and all the time you put into it. The sacrifices, the physical battles and the mental ones as well.

Now I’m going to present you with a scenario and ask you a simple question...

Tomorrow morning you wake up, like Thanos and his army in Endgame, all platforms of social media have vanished. Every Facebook profile, Instagram, Twitter, Snapchat, YouTube channel, have been eliminated. Here’s my question:

If social media didn’t exist tomorrow would you still do what you did today?

If you couldn’t post every check in picture, top set, meals 1-200 every single day, would you still give the same effort?

I think social media as a whole is a great thing, it allows us to connect with people, share information, share our lives and overall spread motivation and encourage others. I also believe many people’s identities and motivation is now rooted in their social media platforms. Some are addicted to the validation they get from the people who like and comment on their posts. It happens over a period of time. At first most are genuine and innocent in what they post, they don’t have many followers or people seeing their content. Then the following grows, people begin to comment with praises and encouragements, suddenly we feel the need to have more of that no matter the cost our goals are no longer based upon our sport but based on how we can get more interaction on a post on social media. I believe this has caused many of the issues we see today in the powerlifting and bodybuilding world.

Before social media, no bodybuilder stayed contest lean year around, that was unheard of. And a powerlifter adding weight to their top set just for a video? Blasphemy.

Today we see fitness competitors who starve their body’s year around to maintain a look that’s acceptable for “the gram” with zero regard to their physiques progress but more importantly the tolls being that lean can take on your health. Bodybuilders were worried about taking the time to grow and only concerned with being stage lean where it counts, on stage. Not the Instagram Selfie Overall.

Powerlifters are constantly doing grinding singles and top sets that are 20lbs to heavy going off plan because doing 400 for one rep is way cooler than doing your programmed 315 for 4 sets of 5 right? We certainly didn’t see people doing backflip deadlifts, squatting on roller blades, or any of the other insanely dangerous and for the most part stupid antics we see today.

Is it tempting to go off plan? Yes, just two weeks ago I had 580x5 programmed for my top set of Deficit Deads, 580 meant I had to put 5 plates with a 35, 5, and 2.5lb plate, 585 would’ve meant I could put 6 plates on the bar. That 6 plates would’ve looked way cooler, but it wasn’t what the program called for. I know many people who would’ve added that 5lbs. Or even added 20lbs to make that 600 mark because it looks cool for the gram.

Last year during my prep I decided to test myself, I didn’t post a single thing for the 12 weeks leading into my show. I made a post after my show, and it just so happened that was the best I had ever looked. I wasn’t concerned with taking selfies during training, or worried about people commenting on my Physique getting in my head and making me question my coaches plan. I put my head down and did the work without validation from social media, and it was amazing.

I take a different approach to my social media now, I treat it as my own personal journal. I can go back and look at posts and compare them to we’re I am now. Not only from a physical state but also from a mental state. I can usually tell by how I wrote my caption where my head was mentally at that time.

I’ll never be the person who caters what I post to my “following” or go off of my plan to do something that might be cooler or get more likes. I’m going to post what I’m doing, how I’m feeling, and if people want to follow that and see my journey. That is awesome and perfectly fine by me.

I compete for myself and to be the best, not to be the best social media page. I challenge you to reflect on the relationship you have with your social media platforms and your plans. See how they line up and are you doing what’s cool in the moment for the gram, or what’s best in the long run for you goals?

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

GET THE MOST WITH THIS ONE SIMPLE CONCEPT

Posted By ProjectAD on June 17, 2019

When working out there are some things you should consider and keep in mind to get the best results. A big mistake that many make is not having that mind to muscle connection to get the most during your workouts. This is probably the most important aspect while training. We’re putting the time and effort in so why not get the most out of it? Another thing to keep in mind while working out is your style of training. Change it up every now and then to keep your body guessing what you’re doing so you minimize your chances of plateauing.

Going through the motion of an exercise verses really concentrating on training a muscle group are two different things. I see people in the gym that are just swinging the weight around and not controlling it in either direction. Not only has that person done themselves no good but that is just asking for an injury. Reckless training is not going to get you anywhere. You’re not going to make the progress that you’re putting the time in for.

When you’re training a muscle you really need to concentrate on what that muscle is doing. I like to visualize the muscle elongating and contracting as hard as it possibly can, thinking about the blood that it’s pushing through with each rep. While doing so, I’m controlling the weight in both directions. You don’t want to just let go after contracting the muscle.  If you’re catching yourself swinging the weight, I would suggest concentrating a little more during your extending phase.

There are many styles of training that work the muscle in a different way. I personally like to switch up my style of training with the slow and fast twitch muscle fibers. There are some exercises  for example, a lat pull down, where I will try to be as explosive as I can during the concentric part of the exercise and during the eccentric phase I’ll do a three second count till I’m full extended. Then there are days where I’ll do a three second count till I’m fully contracted and then control the weight till I’m fully extended. I find training like this I am always connected with mind to muscle. If you have never tried something like that I suggest you try it.

It’s a good change up when you find yourself not as sore as you once were during those exercises. Again, there are many styles of training and ways to switch things up. Just do some research and find what you like best and what you respond to the most! I can guarantee though, simple mind to muscle concentration will make your workouts and results so much better.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Having a good Support System

Posted By ProjectAD on May 23, 2019

We’ve all heard it a million times.

“The road to success can be a lonely one”.

I believe this to be sometimes true, sometimes not. There are people in each one of our lives that genuinely want to see you succeed and then there are people who unfortunately don’t.

When you have great intentions for one another it surely helps to keep them close because having a support system is crucial when you take a path to conquering a goal.

There’s nothing wrong with being selfish at times for a goal you’re passionate about but I’m also a big believer in you’ll never have to feel selfish if you’re around the right people who understand and you mutually respect each other’s visions.

We are human. We all make mistakes, at times we self doubt ourselves and want to give up but this is where having a great support system comes in hand.

Surround yourself with those who want to see you succeed and if you’re passionate about succeeding don’t let anyone or anything get in the way or try to make you feel bad for pursuing a goal that’s important to you.

Never jeopardize your happiness to satisfy someone else.

-- 
Joseph Mackey

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Don’t be a Code Pusher

Posted By ProjectAD on May 17, 2019

Discount codes, everyone has one now and every athlete or ambassador who has their own discount code makes sure they put it on every single post, in their Bio, on their car. At this point I’m just waiting for people to start getting the codes tattooed on them, that way when they take their selfies the code is automatically visible (product placement 101). When the discount code era first started, having a discount code was subjected to only the most elite athletes of their respective sport. Now all it takes is two opposable thumbs, a smart phone, and a social media platform and you’re qualified to be a part of any of the thousands of companies handing out discount codes like cheap candy at Halloween.

 

Now let me step off my soap box. Yes discount code madness is somewhat out of hand. I think the main purpose behind discount codes has been lost. In their true design discount codes were meant as an added incentive for an athlete’s friends and followers to support them and the brands they represented.

The ideal scenario goes something like this:

- An athlete starts using a companies’ products

- Athlete likes and believes in the products and the brand

- uses them for an extended period of time and begins recommending the products to other people simply because they work

- Athlete reaches out or the company notices the athlete and the two reach a mutual agreement of some form of ambassadorship or sponsoring.

- Athlete is given a discount code that he can share with others

- People use the athletes discount code because they believe in the athlete and want to support them

While that is the ideal scenario this is what happens now-

  • Person wants to be popular
  • Person has never competed in any form of competition in their “sport”
  • Person finds every company willing to give them a free t-shirt and a pre workout and becomes one of their 10,000 brand ambassadors (whether they’ve used the products or not)
  • Person now has found the most amazing company ever (that they didn’t know existed) and everyone should use their discount code because “gainzzz”

Yes, I am an athlete for Project AD, yes I have a discount code. Do I constantly promote my discount code? No. Do people still use my discount code? Yes. That’s because the people who support me know that I support AD and back everything that AD is and everything AD makes. I wasn’t an athlete with AD until this spring, but I’ve been promoting the brand for over 3 years because I wanted people to experience what true quality supplements were in an industry where below average or “good enough” is the standard. Not because I had any kickback or any personal gain, I think the products are worth their full price and the discount codes were just lucky to have.

People don’t use discount codes just because you have one, people use your discount code because they believe in what you’re doing. If I don’t believe in who you are or what you stand for the last thing I’m going to do is spend my hard earned money with a company that you’re affiliated with much less use your code. But if I support who you are and what you stand for then I will punch your code into that checkout box every time I make a purchase.

Take home message, stop pushing your discount code, when people support who you are they will support who you stand for/with.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

MATADOR AT IT AGAIN with Alex Kikel

Posted By ProjectAD on April 26, 2019

 

MATADOR AT IT AGAIN

I have every client check their fasted glucose with every check in simply to get a better perspective of whats going on internally. Just because your shredded or look good does not mean glucose levels will be within range. Because of that, I generally have my clients implement metformin or MATADOR depending on their goals, specific situation, access, etc. I wanted to share the below with you guys from a client of mine who is slowly in the process of bringing down his body fat levels from coming to me with a lot of excess body fat.

…...

Fasted glucose: 108 mg/dl

I decided to do an experiment and test my glucose after fasted cardio and taking my Matador. It was 81 mg/dl. My take away here is that shit works LOL. I’m not the best at keeping Matador with me and always taking it with carbs. I’m obviously more motivated now to make it a priority. That’s a change I’ll be making immediately.

……

So once again MATADOR proves itself to do its job at lowering glucose levels! OBVIOUSLY a big thing to remember is losing body fat and optimizing your training/nutrition will be the most important variables in order to correct glucose levels. But add in a glucose disposal agent or insulin sensitizer to the mix can help your body better handle the glucose your already taking in.

……

Code “BFR25” at www.projectad.me #theprepcoach #beastfitnessradio

 

 

View this post on Instagram

 

MATADOR AT IT AGAIN I have every client check their fasted glucose with every check in simply to get a better perspective of whats going on internally. Just because your shredded or look good does not mean glucose levels will be within range. Because of that, I generally have my clients implement metformin or MATADOR depending on their goals, specific situation, access, etc. I wanted to share the below with you guys from a client of mine who is slowly in the process of bringing down his body fat levels from coming to me with a lot of excess body fat. …... Fasted glucose: 108 mg/dl I decided to do an experiment and test my glucose after fasted cardio and taking my Matador. It was 81 mg/dl. My take away here is that shit works LOL. I’m not the best at keeping Matador with me and always taking it with carbs. I’m obviously more motivated now to make it a priority. That’s a change I’ll be making immediately. …… So once again MATADOR proves itself to do its job at lowering glucose levels! OBVIOUSLY a big thing to remember is losing body fat and optimizing your training/nutrition will be the most important variables in order to correct glucose levels. But add in a glucose disposal agent or insulin sensitizer to the mix can help your body better handle the glucose your already taking in. …… Code “BFR25” at www.projectad.me #theprepcoach #beastfitnessradio

A post shared by Alex Kikel (@alex_kikel) on

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Diet Prep & Timing With AD Farm Athlete Chris Waite

Posted By ProjectAD on April 17, 2019

Chris Waite
Bodybuilder NAVY Vet RR & Team ProjectAD Farm athlete talks us through his thoughts on diet prep & timings in this excellent informative video piece.

www.ProjectAD.me

Be part of it and #JoinTheHerd

https://farm.projectAD.me

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Truth From The Trenches – Zoe Brown’s Incredible Shredabull Transformation

Posted By ProjectAD on April 17, 2019

I started my transformation in 2015 when a trainer in my local gym offered to train me for free as long as I entered 'Body Powers Transformation Challenge' and followed his diet and training plan. 

At this point in my life I had never ever lifted a single weight, and my diet was horrendous; often eating too little calories & then binging on the wrong types of food. My metabolism was shot to bits from years of constant yo-yo dieting. I had never done any kind of competition before in my life and although working with horses, I was relatively active, this was all very daunting for me, regardless of that I agreed...

The competition was to see who could transform their bodies the most in a 17 week period. In this time I lost over 4 stone and went on to win the competition.

Whilst I made a dramatic change in my appearance I often felt very weak, tiered and was hungry all the time.

My diet very strict for 17 weeks the only carb intake I had was 50g- 100g of complex carbs only. This was not a lifestyle change, or a long term diet, and once I went back to eating normally I noticed fat was re-appearing. I was still training hard and watching what I ate, however, was slowly putting on the lbs.

This is when my trainer introduced me to Project AD Shredabull. Now this is when the real transformation began.

I was dubious at first about taking a fat burner as I've never taken or tried anything like this and felt it was unnatural and no good for me. However, I decided to give them a go ... I took one a day in initially for 2 weeks at a time.

I noticed changes rapidly! Within two weeks I was noticing a significant amount of fat going from the areas of my body that I have always struggled to shift it from; my tummy and back.

Not only was I dropping fat, I was also building lean muscle. My energy levels where sky high and I felt amazing, I was no longer craving food or hungry all the time.

I cannot recommend this product enough. I continue to take it and live a normal lifestyle.

I train an hour a day 4-5 days a week and whilst I eat relatively healthy, I do love food and eat pretty much what I want, when I want. I no longer have to weigh my foods, calorie or macro count. Shredabull take care of this for me.

Like most women, especially in there 30s, I held fat on my tummy and back. No amount of diet or exercise ever worked in aiding me to target those areas, but Shredabull did.

My transformation pictures speak for themselves.  So if you're looking to loose fat especially from stubborn areas, speed up your metabolism, suppress your appetite and feel full of energy then Shredabull is most definitely for you.

You can follow my journey on my instagram page -  gym_girl_208

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

The Importance of Your Support System

Posted By ProjectAD on April 16, 2019

I had already written a blog/article this month on something totally different. But driving home last night something hit me and I knew these were the words I needed to put on paper.

Yesterday in Orlando at the Europa Games in my first power lifting meet I’ve ever trained for WE totalled 1957 pounds. I say we because while I may have been the person with 700+ pounds on my back and in my hands I did that not because of myself but those who surround me. It’s so easy to get wrapped in our own efforts and accomplishments that we fail to realize that without those closest to us none of it is possible. No one does anything in strength sports alone. There is a group of immediate people who directly influenced what I am capable of and all in their own unique way.

My wife Hannah – She wasn’t there for any training sessions, never loaded or unloaded a single weight. But without her I never would have made it to the meet. There were nights were I may not get home until 12am because we had a five hour squat session and every time I had one of those late nights I came home to my food being cooked, my clothes being washed, and most of all someone to talk to about anything but training. While she may not have directly been a part of my training her taking the time to cook my food and wash my clothes gave me more time to sleep and recover which is paramount. Not to mention the mental aspect of agonizing over a training session that wasn’t the greatest, but If I ever had one of those sessions I knew I could come home and without having to say a word my wife could take my mind off of training so that it would no longer eat at me.

My Dad Joe - Every morning he would wake up an hour earlier just to make sure he turned on the heater inside our Garage gym where we train so that it would be perfectly warmed for our 5am training sessions on the crisp Georgia winter/spring mornings. That right there is MVP worthy because I can’t stand training in a cold gym; I’m a big baby I know. Every session my Dad was there to spot me, load my weight, and of course make sure I didn’t sandbag my accessory work. More than that was the mental clarity he gave me during some of my most difficult sessions. During one of my last bench sessions of the prep I was mentally having a terrible day, nothing was moving right and everything just sucked about the session up to that point, but in that moment my dad pulled me aside and knew exactly what to tell me in that moment. He didn’t scream or yell or curse, but he knew exactly what would connect for me in my head. It seemed to work because I hit a PR that session which ultimately led to me setting a Junior World record this weekend for bench.

My coach Steve Goggins - Mr. Steve programmed every session of my prep. He knew exactly what weights I needed to hit and when I needed to hit them. In this case it wasn’t a point of Mr. Steve trying to push me harder or heavier, the biggest thing he did for me was hold me back. As ironic as that sounds I’m the type of person who doesn’t know when to quit, I always want more in everything. To push myself to the absolute limit every session. Mr. Steve showed me when to hammer the gas and when to pull back and coast. It was hard for me to accept at first but once I gave in to it my strength sky rocketed, in four months I added 120lbs to my squat, and 130lbs to my deadlift.

I could sit here for an hour going on about what the people around me did to get me to the meet on Sunday, but my main point is this. I may have lifted the weight Sunday; the judges may have been looking at just me. But what the judges didn’t see is under that platform I was standing on the backs of all of the people who helped me in their own way, like my wife, my dad, my coach and so many more.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Overcoming Obstacles by Joseph Mackey

Posted By ProjectAD on April 16, 2019

I first did my first bodybuilding competition in 2008 at the lone star competition in Plano TX. I placed 3rd in novice and after that show I made the decision that bodybuilding was not for me. I hated the dieting, the cardio and at that time my mentality was not built for all the discipline and structure competing required.

As time went on I continued to lift and just enjoyed being the strong powerful guy in the gym. I enjoyed eating whatever, whenever and going to the gym and lifting as heavy as I could each workout. At this point in my life I didn’t have any specific goals or drive. I was working a corporate 8-5 job and started a family with my first born son.

The first day after my son was born, I found out the next day that he needed open heart surgery due to a condition called hypo plastic left heart syndrome. Therefore the next day he had surgery and made a full recovery. Months down the road he started to have complications at 7 months and unfortunately spent the last few months of his life fighting until on December 17, he passed away.

After the funeral I was full of confusion and anger. I remember to this day that my family member walked up to me and said, “Look at me, everyone is watching you now. They will wait to see if you’re going to use this tragedy as motivation to better yourself or if it’ll bring you down to rock bottom.

One week later I went to the gym, hired a trainer and won my first overall bodybuilding competition at the Ronnie Coleman classic. Months later I won the super heavyweight Texas state championship. I went on to do North Americans where I placed 9th in supers. My goal was to become pro and it finally took place after years of dedication and hard work.

My overall message is that things will happen that we cannot control. It is up to you on if you will stress and let it overcome you or if you’ll overcome the unfortunate situation.

Bodybuilding allowed me to release my emotions in a positive way and in the process I’ve been able to network with some great individuals and grow within the sport. Whether it’s lifting, reading, sports or etc, when unfortunate things happen, use it. Use it to push you thru hardships and I’ll guarantee you that not only will people will respect you more but you’ll be proud of yourself for turning a negative into a positive.

Stay focused
JM

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Life Coach & Business Mentor Steph Rowe Has The AD Gene

Posted By ProjectAD on April 1, 2019

Certified Life Empowerment Coach, Stephanie has a background in Marketing Research, Sales, and Brand Consulting.

Steph Mentors Clients To Thrive in Life, Business & Fitness

Steph has the AD Gene - Do You?

https://farm.projectAD.me

www.ProjectAD.me

Be part of it and #JoinTheHerd

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Post Show Blues with Emily Waite

Posted By ProjectAD on March 28, 2019

You know those months of discipline, hard work, and dedication you give to a show? All the events with friends and family that you pass up or are not there mentally because you have one thing on your mind, looking your best for a show. You get into such a routine and everything is scheduled right down to the minute. You have everything planned for your days to come and how they’re going to go. Well, what are you going to do when your show is over? When you step off stage with a trophy and go enjoy that meal that you’ve been waiting months for, that’s when the reality of your show being over hits.

Everyone copes with post show blues differently. Is there really a right or wrong way of dealing with this? In my opinion, I think it depends on the person and their life goals. If competing for years to come and you’re serious about the sport, I think post show is easier. For those people who competed just to trying the sport out and doing it to prove to themselves that they can do it, I think it’s a little more difficult.

If you’re competing for the first time and you don’t plan to compete seriously… good luck! This will probably be one of the hardest things to learn how to overcome. If you thought the prep was rough, prepare yourself for the real challenge. My advice is to work with your coach for a couple months post show to get back to a maintainable you. What I mean by “maintainable you” is to get to a point where you have control of your urge to binge on the unnecessary foods, you’re happy with where you are not only physically but mentally. If you’re doing this on your own, please, do some research and mentally prepare yourself.

If you’re going to do your own reverse diet, I recommend you ease back into other foods slowly. Don’t go crazy and think you’re off the hook and can eat whatever you want. You want to make sure you’re being safe because you’re very vulnerable at this point and you can develop health issues if you’re not careful enough. Keep in mind that you’ve done a lot of work that you don’t want to just throw away for the temporary taste of whatever you may fancy.

Reverse dieting isn’t necessarily the most difficult part in my opinion. The mental aspect is what can mess you up the most. You’ve seen yourself at your best and you’re always going to compare yourself to that. There is a happy medium with body fat percentage and everyone has their own number that they’re comfortable at. If you catch yourself yo-yo dieting, please get with a good coach. Things such as eating disorders may start to develop and that’s not something you don’t want to go through.

For the athletes who plan to compete for years to come, the fun begins after a show. That’s the time where you get to grow and make yourself better. You are never truly “off season” you’re always working.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Powerlifting Doesn’t Build Muscle Right? with Mason Goodman

Posted By ProjectAD on March 19, 2019

Almost three and a half years ago I set foot on a bodybuilding stage for the first time. After that first show I was hooked and moving forward building as much muscle mass as possible was the goal, like every other person.

In that quest I avoided traditional bench press because it didn’t build the chest and it would rip my pecs off the bone. Barbell Squats had to be replaced with hack squats and leg presses because I needed to isolate the quad or hamstring. Of course deadlifts were out of the question because that would blow my waist out. At least I was brought to believe those things listening to modern day bodybuilding “logic”. And I built a respectable amount of muscle mass doing that, but as I progressed I slowly started to incorporate bench press, barbell squats, and then eventually I defied all odds and did deadlifts, and my waist didn’t grow, shocker right? After a few months of slowly bringing the “big three consistently into my training I decided on a whim to enter my first powerlifting meet. On meet day apart from all the junk food everyone was eating the most noticeable thing was the biggest squatters had the biggest legs, the biggest benchers had the biggest chests, and yep you guessed it, the best deadlifters had enormous and developed backs.

Before that meet my focus in training was going semi heavy in the 8-12 rep range and getting a good pump. Because going below five reps doesn’t build muscle right?

After the meet I decided to venture into powerlifting on a more serious and focused approach to see how strong I could truly get. In my mind I had already accepted that the time I planned to spend powerlifting I wouldn’t be building much muscle considering the movements I would be doing were all based on getting maximally strong and I was okay with that. Since that decision my training has been strength focused, compound lifts in the 3-5 rep range, followed by an secondary compound lift (rack pulls for deadlifts, pause squats for squat, close grip for bench). Then 4-8 sets of true accessory work, let extensions, dumbbell rows, cable flys, lateral raises, etc. My diet hasn’t changed in structure although I’m eating more calories. Yet something interesting has happened, I’m growing muscle as fast as I ever have in my life. My back is the thickest it’s ever been. My chest the fullest and roundest it’s ever been. And my hamstrings and glutes are growing. More than growing and getting bigger, I’m the strongest I’ve ever been in life. I’m squatting in the 700’s, benching in the mid 500’s and deadlifting in the 700 range. More weight than I’ve ever moved in the lowest rep range I’ve ever trained with the least amount of volume I’ve ever done and growing the most muscle I ever have, I don’t call that coincidence. The difference in training in this rep range as opposed to the average gym bro who does 1-5 rep sets is my form and technique is perfected. There’s no bouncing the bar off my chest on bench, or dropping the bar on deadlifts or squatting high. Form is never compromised.

There are so many other things I’ve taken away from powerlifting these past months that every bodybuilder can benefit from but I’ll save those for another day as that’s a deep subject I want to really elaborate on. But the biggest takeaway I have is don’t be scared to get as strong as you possibly can. If your form is perfect and your technique is dialled in the risk of injury is minimal. If you push your body to be as maximally strong as possible while maintaining your accessory movements and dialling in your nutrition you will grow muscle. And at the end of the day who doesn’t like being crazy strong.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

AD FARM Athlete Chris Waite : “Gym Bag Essentials”

Posted By ProjectAD on March 18, 2019

AD Farm Athlete, NPC Bodybuilder NAVY Vet, Chris Waite shows us around his Gym Bag Essentials.

https://farm.projectAD.me
www.ProjectAD.me Be part of it and #JoinTheHerd

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Joseph Mackey : The AD Experience

Posted By ProjectAD on March 6, 2019

ProjectAD has been on my radar since years ago when Frank, Vice President, turned me on to ProjectAD. I remember telling him I was having a hard time getting all my meals in because I was prepping for my pro show and my food intake was very high. Frank introduced ProjectAD Ravenous to me because it stimulates your body’s hunger hormones and helps break down food more efficiently, which in return, helps eating consistently throughout the day A LOT EASIER! After a week of trying Ravenous I noticed a night and day difference in my metabolism and it also helped overall digestion with the protein and carbs.

After trying and seeing how effective this product was, I became interested in getting my hands on what else the ProjectAD line had to offer. Days later I went out and purchased majority of the line and noticed a night and day difference in how my body was feeling.

AMINOTAUR

I noticed how powerful the Aminotaur BCAAs were the first day I took them. I noticed improved endurance and strength throughout my workouts and also better recovery between sets. It’s packed with all the right ingredients, 11.5 amino acids per serving and I can tell the difference when I don’t take them so now I make sure I don’t leave home without them.

SHREDABULL

When I mention Shredabull to people, their eyes light up because majority I have told already take it or now take it. Saying Shredabull is strong is an understatement. It’s highly effective and it’s the best fat burner on the market. I’m not a morning person and I like to do fasted cardio throughout the week. I have a ten min commute from my place to the gym. Once I leave my place I’ll take 1 Shredabull and by the time I’m pulling in the parking lot I’m actually feeling great about going in and dominating some cardio. Cardio sessions are insane with Shredabull and I get the same energy and effectiveness every time I take it. And get this... it doesn’t make me crash hrs later!

RAVENOUS

This guy is literally my savior for my body and I owe a lot to it since it’s helped out tremendously with my metabolism. Being an Open Pro Bodybuilder, eating a lot comes with the territory. Ravenous is the best appetite enhancement and digestive aid on the market. Before Ravenous I remember having breakfast and not being hungry again for 4-5 hrs. My plan consists of me eating every 2.5-3. Taking Ravenous before my meals now helps break down my food more efficiently and therefore enhances nutrient partitioning in the process. I’m able to eat more calories, more consistently throughout the day. We all know, no matter what type of athlete you are, if you want to build muscle, you have to eat! Use Matador & Ravenous to make that process easier!

MATADOR

How many people like to enhance nutrient absorption each meal and minimize fat gain? If you answered yes, take Matador prior to any high carb meal because it does just that! It’s especially effective for those who are sensitive to carbohydrates during fat loss programs. Matador is a ultimate glucose disposal agent that drives nutrients into the muscle for extreme growth and away from unwanted fat storage.

AD HEART + And AD LIVER PLUS+

By taking the heart and liver plus my blood work has been at a all time best. I don’t know where to start with these guys. AD HEART + is the most comprehensive formula for safe guarding the body’s well being in regards to the body’s cardiovascular system. It improves blood flow and cleanses the body of harmful substances.

AD LIVER+ is a liver detoxification that does EVERYTHING that a liver detox should do. It helps break down nutrients, fats, amino acids and supports optimal hormone imbalance.

Prior to taking these guys I was taking 10-15 pills a day of great antioxidants/vitamins. Combining the ad heart and liver plus has minimized the vitamin intake because everything you need is packed into a serving of each products.

I am passionate about these ProjectAD because every product I take with my regimen has made my health, growth and workouts advance tremendously. I take pride in staying behind ProjectAD because we take no shortcuts and quality is everything.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

This Was My Life .. The FARM

Posted By ProjectAD on February 26, 2019

This was my life ...

The farm, the country, me walking alone, the open space and fields. Everybody said ...

"That I couldn't do what I envisaged doing."

Now 10 years later; I'm running a successful supplement company 'ProjectAD' one of the fastest growing companies and well-respected within this industry.

I earned the nickname The HOBO CEO - from living on the road, hotels, in cars, sleeping on grass verges when there's no room in the car.

The ten years have not been easy.

People may see the success at the end but they don't share the journey.

So I've learned a lot; there's been a lot of bumps in the road.

I always had one clear vision...

And it was to provide something that people started out on the journey. We're part of a support network. To avoid some of the pitfalls I came across. A support network that contained when times are hard. And that's what's leading us to now today.

Inception. Now I don't have to walk alone...

And neither do you. It's time for you to walk your journey. We dig deep. We do it by lessons. We simply make them.

AD FARM is a place to chase your dream.

To gain industry experience. To build your personal legacy. To stand out from the crowd.

If a kid from a farm can do it. Then so can you. This time in chasing your dreams.

AD Farm Signup


www.ProjectAD.me

Be part of it and #JoinTheHerd

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

7 Critical Tips : How To Get A Sponsorship by Steph Rowe

Posted By ProjectAD on December 11, 2018

As a sports supplement company, athletes and influencers reach out daily regarding sponsorship opportunities. 

There are some inquiries that stand out more than others...and most of the time it has nothing to do with the amount of followers a person has.

If you are looking to inquire about a sponsorship opportunity, there are a few things that could do that can easily bring you to the top of anyone’s list! 

Here are 7 tips when reaching out to a company regarding sponsorship opportunities.

  1. Making sure that you’re reaching out in a professional manner is very important. Proof read your emails! One liner’s aren’t going to get you anywhere. “Hey are you guys looking for athletes?“
  2. Include pictures and a short bio. Let the company know where you plan on going with in your respective industry and how that ties into the brand.
  3. What’s also helpful is sharing with the company that you are reaching out to your social media analytics. Meaning, your audience that currently engages with you.
  4. If you have a YouTube channel, blog, and or have video\photography skills, share pieces of your content. In doing so, you are allowing the company to see your skill set and the type of value that you could possibly bring to the company.
  5. Show the company but you are already using their products. Every company wants an organic relationship to happen.
  6. When posting about the company make sure to tag them in it. You would be surprised who is watching their social media.
  7. Along with posting on your own social media and tagging the company, I would recommend engaging with the company on their social media platforms. Comment, like, share!

We hope that these tips helped out and allowed you to see it from a companies point of view!

Every company wants people who really care about the brand, can articulate properly, and are making the effort to market themselves correctly.  

Remember, every relationship personal or business, is a two way street, showcase what you can bring to the table! 

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

How Deep Should I Squat?

Posted By ProjectAD on October 22, 2018

The squat is a lift that divides opinion like no other. But for those who perform it, just how low should you go?

 

---------------------------------

 

As a full body, compound movement, it’s difficult to dispute the effectiveness and results harnessed from the squat.

 

Performed correctly, it taxes the quadriceps, hamstrings, glutes, adductors, lower and even upper back more intensely than any other exercise apart from maybe the deadlift.

 

But you already know that - and that’s not why you’re reading this article. Instead, you want to know just how low you should go on a squat.

 

The Quadriceps Misconception

 

The biggest lie told about the barbell back squat is that it’s a quadriceps-focused movement. Nothing could be further from the truth.

 

If your form is correct and you sit back and drive the knees out, pushing up through the hips, then the barbell squat taxes the posterior chain in a similar way to the conventional deadlift.

 

And while front squats may place additional emphasis on the quadriceps muscles, they still tax the posterior chain heavily as well.

 

Whichever way you cut it, there is no denying that any variation of the squat requires strong and healthy hamstrings, glutes and a lower back.

 

To Parallel or Beyond?

 

Whether you squat to parallel or lower (ass-to-grass) typically depends on your overall flexibility and level of mobility.

 

Many bodybuilders have historically focused on limiting their range of motion to parallel, while other athletic endeavours (Crossfit, Olympic Lifting, etc.) tend to favour a deeper variation of the squat.

 

What is undeniable is that breaking parallel involves more glute, hamstring and adductor recruitment than a parallel squat, which may be where the myth comes in that parallel squats isolate the quadriceps.

 

If you want more bang for your buck, then common sense dictates you’ll want to squat below parallel to maximise muscle recruitment.

 

How to Overcome Flexibility & Mobility Issues

 

A perhaps more pertinent question may be: are we healthy enough to squat?

 

As a population, the majority of us now spend considerable times behind desks, hunched over in positions that exacerbate kyphosis (rounding of the thoracic spine) and inactive glutes.

 

This puts you in a vulnerable position for any variation of the squat, and make it particularly difficult to get below parallel when performing the movement.

 

If this sounds like you, then you need to emphasise the following corrective movement procedures at the beginning of every leg day, and preferably at home too each day:

 

  • Foam rolling the thoracic spine and glutes/hamstrings/IT bands
  • Increasing hip mobility
  • Dynamic stretching

 

Performing these on a consistent basis can help to groove the movement pattern back into your body, allowing you to squat deeper and utilising the stretch reflex at the bottom of the movement more effectively.

 

Remember, most injuries occur as the body is forced through a range of motion it hasn’t got the capacity to be in. If you find yourself in this position, then you need to take concrete steps to rectify your limitations.

 

Conclusion

 

Squatting below parallel recruits more muscle fibers and is arguably safer on the knees than a parallel squat. It’s not necessary to sink all the way down so your butt touches the floor, but going into the stretch reflex can improve muscular development and empower your posterior chain.

 

If you can’t get into the position, then focus on mobility regimes and dynamic stretching to help you along the way.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

How to Cycle All AD Products Correctly

Posted By ProjectAD on September 27, 2018

The complete guide on cycling Project AD’s world class range, compiling the most common questions we get asked from our loyal customers.

AminoTaur

Given that AminoTaur is an amino acid formula without any hormone-influencing ingredients, there is absolutely no need to cycle the product and it can be used continuously by everyone without adverse side-effects.

Bulldoze

Bulldoze doesn’t just positively influence sleep, it promotes a cascade of hormones that enhance growth hormone and overall recovery levels.

Any sleep formula needs to be cycled effectively in order to note promote dependency on the formula. We recommend no longer than 6 weeks on Bulldoze at a time, preferably followed by a 4 week break.

Alternatively, many of our customers have found success using Bulldoze Mon-Fri, with a break on the weekends where they are able to sleep and relax more easily due to lack of work commitments. If this fits into your schedule, this will allow long-term use without adverse side-effects.

H2O Remoove

As a natural diuretic, we advise a degree of caution when using H2O Remoove for prolonged periods of time. The maximum dosage is three capsules, 3 X daily in the build-up to a competition. However, after this, we recommend stopping all supplementation for at least 5 days.

Since H2O Remoove is designed to be used in cycles specifically around contest times or preparation for vacations/photoshoots, there is no need for prolonged, long-term usage.

Matador

There is no necessity to cycle off Matador. However, as we mentioned in the Matador Diet article, many individuals like to use the product periodically, manipulating the dosage at certain times of the day.

As a rule of thumb: use nutrient partitioners for 8 weeks on and 4 weeks off to maintain maximum effectiveness and keep the body receptive to their effectiveness.

NitrOX

As NitrOX is specifically designed as a pre-workout without stimulants, there is no necessity to cycle off the formula. It can also be stacked alongside AminoTaur & Raging Full for maximum effectiveness and synergistic effects. Just consume it solely on training days and you’re good to go.

Raging Full

What is said above for NitrOX could be replicated here without any additional information. Raging Full is solely a pre/intra-workout based formula that doesn’t need to be cycled off at any stage.

Ravenous

Commonly misinterpreted as purely an appetite-enhancement aid, many forget to take into account Ravenous’s powerful gut-health promoting properties. As such, consistent supplementation of the product promotes overall digestibility.

However, not everybody wants their appetite increased indefinitely. And to maintain the effectiveness of the appetite-promoting properties of Ravenous, cycling off every 8 weeks for a 4 week period makes logical sense to prolong its effectiveness. The gut-health promoting properties can be effectively replaced by supplementing with Grazed.

Shredabull Untamed

The beast itself needs no introduction, but the world’s most powerful fat burner does come with some strong recommendations from our team.

Shredabull Untamed is a stimulant, and as such, needs periods where you discontinue usage. Some people have opted for 4 weeks on and the same period off, and it’s something we also recommend adhering to if you’re tolerant to stimulants.

Those who are hardcore enough to stick out 8 weeks may need to take an equal amount of time off in order to give their CNS a break from stimulants in general as well.

Then there are those who prefer to adopt a more cautious approach: 5 days on, 2 days off. This, too, can also be an effective solution.

Stampede Untamed

What is repeated above for Shredabull Untamed can be replicated for Stampede Untamed.

Being a powerful stimulant, we are very prudent about recommending customers stacking these together unless highly experienced with stimulant-based products.

Equal periods off Stampede Untamed as on (4 weeks on, 4 weeks off, etc.) are advised, but feel free to continue supplementing NitrOX, Raging Full and AminoTaur pre/intra-workout to maximise the effectiveness of your training sessions.

TauroTest

Our flagship hormone/testosterone amplifier needs no introduction, but guidelines on how to cycle it do.

We recommend no more than 8 weeks consistent usage on TauroTest, preferably followed by a similar period off the supplement. Some of our customers run it for 4-6 weeks followed by 4 weeks off, and this is another option for people who want briefer periods off cycle.

Fiber+, Grazed, Heart+, Liver+ - The Wellness Series

The whole of the Wellness range has been specifically designed for daily usage, year-round. There is no need to cycle off any of the products.

Conclusion

Did we miss anything? Then let us know in the comments below or hit us up on social media and we’ll be more than happy to answer your questions!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Meet ProjectAD Mr Olympia 2018

Posted By ProjectAD on August 30, 2018

We're VERY EXCITED to announce that ProjectAD will be available to meet and greet around the Mr Olympia and we're very excited if you can join us.

ATTENDING:

  • Eric Arndt
  • Shanique Grant
  • Brad Rowe
  • Stephanie Rowe
  • Melissa Bumstead
  • Joe Binley
  • Frank Colachino

LOCATION:

For two days at City Athletic Club, 7980 West Sahara Blvd., Las Vegas, NV 89117 we'll be here:

  • THURSDAY September 13th  [2 - 7pm]
  • FRIDAY September 14th [3 - 8pm]

The only Las Vegas health club to receive the prestigious Condé Nast Five Star distinction, City Athletic Club is redefining the workout experience and quickly becoming the hottest fitness destination in Sin City.

Keep an eye on upcoming posts for athlete time schedules and appearances...

 

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

Keeping Estrogen Under Control – The Secret Beauty of TauroTest

Posted By ProjectAD on July 26, 2018

tauro test ingredients

Thought TauroTest was just another testosterone booster? Think again. Learn why this powerful formula needs to be rebranded a “hormone optimiser” due to its intricate estrogen modulating matrix.

TauroTest’s - An Overview

When we formulated TauroTest at ProjectAD’s lab, we were determined to take a holistic view to an athlete’s hormones levels and what needs to be firing at specific levels when seeking to enhance their physiques and performance levels.

Invariably, testosterone plays a crucial role in this, and it’s no surprise to see in TauroTest, we placed a heavy emphasis on peaking your body’s natural levels with our Testobullism Anabolic Matrix (see below):

tauro test ingredients

Not only did we take advantage of the most cutting-edge scientific research, we sought out the highest quality raw ingredients from the most elusive corners of the globe - a painstaking process which allows us to maximize the potency of each ingredient in the formula, ultimately benefiting you, the customer.

Not many companies do this due to the impact it has on profit margins. But if you’re familiar with ProjectAD already, you’ll know that this has never been a consideration for us in the quest to provide elite, innovative solutions for athletes.

Estrogen: A double-edged sword

The benefits and of raising testosterone are hardly shrouded in mystery: enhanced muscular growth, performance and even an increase in fat loss and sex drive are all common effects of ramping up T levels.

However, with an increase in natural test in the bloodstream also comes a simultaneous rise in estrogen naturally - problematic when not managed correctly.

Estrogen has some benefits for lifters looking to increase testosterone, but an excessive amount in the body will result in female-like symptoms such as “man boobs” (gynecomastia) that everybody dreads.

This happens as free test rises in the body, the aromatase enzyme produces estrogen by aromatizing androgens.

Cleary, this is undesirable for athletes unless brought under control. And that’s where TauroTest’s secret beauty steps in:

Introducing the EstoCut Control Matrix

tauro test ingredients

Let’s examine each ingredient individually:

I-3-C: A naturally occurring phytochemical found in cruciferous vegetables such as broccoli, it doubles up as a powerful antioxidant that cleanses the cellular pathways in the body in addition to helping prevent excessive estrogen levels in the body.

White Button Mushroom: white button mushroom inhibits the aromatase enzyme while also doubling up again as a powerful antioxidant in the body.

Resveratrol: also shows effectiveness in estrogen receptor agonism while acting as a powerful antioxidant.

Combined together, there is a beautiful synergy between these three ingredients that results in a powerful, all-encompassing hormonal formula.

Conclusion

Any product that raises natural testosterone levels runs the risk of simultaneously stoking estrogen. If you’re doing to take that chance, then safeguard yourself with TauroTest’s unparalleled Estocut Control Matrix and don’t leave the risk of side-effects to chance.

#BeElite

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.
www.projectAD.me

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