Author: ProjectAD

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

7 Critical Tips : How To Get A Sponsorship by Steph Rowe

Posted By ProjectAD on December 11, 2018

As a sports supplement company, athletes and influencers reach out daily regarding sponsorship opportunities. 

There are some inquiries that stand out more than others...and most of the time it has nothing to do with the amount of followers a person has.

If you are looking to inquire about a sponsorship opportunity, there are a few things that could do that can easily bring you to the top of anyone’s list! 

Here are 7 tips when reaching out to a company regarding sponsorship opportunities.

  1. Making sure that you’re reaching out in a professional manner is very important. Proof read your emails! One liner’s aren’t going to get you anywhere. “Hey are you guys looking for athletes?“
  2. Include pictures and a short bio. Let the company know where you plan on going with in your respective industry and how that ties into the brand.
  3. What’s also helpful is sharing with the company that you are reaching out to your social media analytics. Meaning, your audience that currently engages with you.
  4. If you have a YouTube channel, blog, and or have video\photography skills, share pieces of your content. In doing so, you are allowing the company to see your skill set and the type of value that you could possibly bring to the company.
  5. Show the company but you are already using their products. Every company wants an organic relationship to happen.
  6. When posting about the company make sure to tag them in it. You would be surprised who is watching their social media.
  7. Along with posting on your own social media and tagging the company, I would recommend engaging with the company on their social media platforms. Comment, like, share!

We hope that these tips helped out and allowed you to see it from a companies point of view!

Every company wants people who really care about the brand, can articulate properly, and are making the effort to market themselves correctly.  

Remember, every relationship personal or business, is a two way street, showcase what you can bring to the table! 

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

How Deep Should I Squat?

Posted By ProjectAD on October 22, 2018

The squat is a lift that divides opinion like no other. But for those who perform it, just how low should you go?

 

---------------------------------

 

As a full body, compound movement, it’s difficult to dispute the effectiveness and results harnessed from the squat.

 

Performed correctly, it taxes the quadriceps, hamstrings, glutes, adductors, lower and even upper back more intensely than any other exercise apart from maybe the deadlift.

 

But you already know that - and that’s not why you’re reading this article. Instead, you want to know just how low you should go on a squat.

 

The Quadriceps Misconception

 

The biggest lie told about the barbell back squat is that it’s a quadriceps-focused movement. Nothing could be further from the truth.

 

If your form is correct and you sit back and drive the knees out, pushing up through the hips, then the barbell squat taxes the posterior chain in a similar way to the conventional deadlift.

 

And while front squats may place additional emphasis on the quadriceps muscles, they still tax the posterior chain heavily as well.

 

Whichever way you cut it, there is no denying that any variation of the squat requires strong and healthy hamstrings, glutes and a lower back.

 

To Parallel or Beyond?

 

Whether you squat to parallel or lower (ass-to-grass) typically depends on your overall flexibility and level of mobility.

 

Many bodybuilders have historically focused on limiting their range of motion to parallel, while other athletic endeavours (Crossfit, Olympic Lifting, etc.) tend to favour a deeper variation of the squat.

 

What is undeniable is that breaking parallel involves more glute, hamstring and adductor recruitment than a parallel squat, which may be where the myth comes in that parallel squats isolate the quadriceps.

 

If you want more bang for your buck, then common sense dictates you’ll want to squat below parallel to maximise muscle recruitment.

 

How to Overcome Flexibility & Mobility Issues

 

A perhaps more pertinent question may be: are we healthy enough to squat?

 

As a population, the majority of us now spend considerable times behind desks, hunched over in positions that exacerbate kyphosis (rounding of the thoracic spine) and inactive glutes.

 

This puts you in a vulnerable position for any variation of the squat, and make it particularly difficult to get below parallel when performing the movement.

 

If this sounds like you, then you need to emphasise the following corrective movement procedures at the beginning of every leg day, and preferably at home too each day:

 

  • Foam rolling the thoracic spine and glutes/hamstrings/IT bands
  • Increasing hip mobility
  • Dynamic stretching

 

Performing these on a consistent basis can help to groove the movement pattern back into your body, allowing you to squat deeper and utilising the stretch reflex at the bottom of the movement more effectively.

 

Remember, most injuries occur as the body is forced through a range of motion it hasn’t got the capacity to be in. If you find yourself in this position, then you need to take concrete steps to rectify your limitations.

 

Conclusion

 

Squatting below parallel recruits more muscle fibers and is arguably safer on the knees than a parallel squat. It’s not necessary to sink all the way down so your butt touches the floor, but going into the stretch reflex can improve muscular development and empower your posterior chain.

 

If you can’t get into the position, then focus on mobility regimes and dynamic stretching to help you along the way.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

How to Cycle All AD Products Correctly

Posted By ProjectAD on September 27, 2018

The complete guide on cycling Project AD’s world class range, compiling the most common questions we get asked from our loyal customers.

AminoTaur

Given that AminoTaur is an amino acid formula without any hormone-influencing ingredients, there is absolutely no need to cycle the product and it can be used continuously by everyone without adverse side-effects.

Bulldoze

Bulldoze doesn’t just positively influence sleep, it promotes a cascade of hormones that enhance growth hormone and overall recovery levels.

Any sleep formula needs to be cycled effectively in order to note promote dependency on the formula. We recommend no longer than 6 weeks on Bulldoze at a time, preferably followed by a 4 week break.

Alternatively, many of our customers have found success using Bulldoze Mon-Fri, with a break on the weekends where they are able to sleep and relax more easily due to lack of work commitments. If this fits into your schedule, this will allow long-term use without adverse side-effects.

H2O Remoove

As a natural diuretic, we advise a degree of caution when using H2O Remoove for prolonged periods of time. The maximum dosage is three capsules, 3 X daily in the build-up to a competition. However, after this, we recommend stopping all supplementation for at least 5 days.

Since H2O Remoove is designed to be used in cycles specifically around contest times or preparation for vacations/photoshoots, there is no need for prolonged, long-term usage.

Matador

There is no necessity to cycle off Matador. However, as we mentioned in the Matador Diet article, many individuals like to use the product periodically, manipulating the dosage at certain times of the day.

As a rule of thumb: use nutrient partitioners for 8 weeks on and 4 weeks off to maintain maximum effectiveness and keep the body receptive to their effectiveness.

NitrOX

As NitrOX is specifically designed as a pre-workout without stimulants, there is no necessity to cycle off the formula. It can also be stacked alongside AminoTaur & Raging Full for maximum effectiveness and synergistic effects. Just consume it solely on training days and you’re good to go.

Raging Full

What is said above for NitrOX could be replicated here without any additional information. Raging Full is solely a pre/intra-workout based formula that doesn’t need to be cycled off at any stage.

Ravenous

Commonly misinterpreted as purely an appetite-enhancement aid, many forget to take into account Ravenous’s powerful gut-health promoting properties. As such, consistent supplementation of the product promotes overall digestibility.

However, not everybody wants their appetite increased indefinitely. And to maintain the effectiveness of the appetite-promoting properties of Ravenous, cycling off every 8 weeks for a 4 week period makes logical sense to prolong its effectiveness. The gut-health promoting properties can be effectively replaced by supplementing with Grazed.

Shredabull Untamed

The beast itself needs no introduction, but the world’s most powerful fat burner does come with some strong recommendations from our team.

Shredabull Untamed is a stimulant, and as such, needs periods where you discontinue usage. Some people have opted for 4 weeks on and the same period off, and it’s something we also recommend adhering to if you’re tolerant to stimulants.

Those who are hardcore enough to stick out 8 weeks may need to take an equal amount of time off in order to give their CNS a break from stimulants in general as well.

Then there are those who prefer to adopt a more cautious approach: 5 days on, 2 days off. This, too, can also be an effective solution.

Stampede Untamed

What is repeated above for Shredabull Untamed can be replicated for Stampede Untamed.

Being a powerful stimulant, we are very prudent about recommending customers stacking these together unless highly experienced with stimulant-based products.

Equal periods off Stampede Untamed as on (4 weeks on, 4 weeks off, etc.) are advised, but feel free to continue supplementing NitrOX, Raging Full and AminoTaur pre/intra-workout to maximise the effectiveness of your training sessions.

TauroTest

Our flagship hormone/testosterone amplifier needs no introduction, but guidelines on how to cycle it do.

We recommend no more than 8 weeks consistent usage on TauroTest, preferably followed by a similar period off the supplement. Some of our customers run it for 4-6 weeks followed by 4 weeks off, and this is another option for people who want briefer periods off cycle.

Fiber+, Grazed, Heart+, Liver+ - The Wellness Series

The whole of the Wellness range has been specifically designed for daily usage, year-round. There is no need to cycle off any of the products.

Conclusion

Did we miss anything? Then let us know in the comments below or hit us up on social media and we’ll be more than happy to answer your questions!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Meet ProjectAD Mr Olympia 2018

Posted By ProjectAD on August 30, 2018

We're VERY EXCITED to announce that ProjectAD will be available to meet and greet around the Mr Olympia and we're very excited if you can join us.

ATTENDING:

  • Eric Arndt
  • Shanique Grant
  • Brad Rowe
  • Stephanie Rowe
  • Melissa Bumstead
  • Joe Binley
  • Frank Colachino

LOCATION:

For two days at City Athletic Club, 7980 West Sahara Blvd., Las Vegas, NV 89117 we'll be here:

  • THURSDAY September 13th  [2 - 7pm]
  • FRIDAY September 14th [3 - 8pm]

The only Las Vegas health club to receive the prestigious Condé Nast Five Star distinction, City Athletic Club is redefining the workout experience and quickly becoming the hottest fitness destination in Sin City.

Keep an eye on upcoming posts for athlete time schedules and appearances...

 

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Keeping Estrogen Under Control – The Secret Beauty of TauroTest

Posted By ProjectAD on July 26, 2018

tauro test ingredients

Thought TauroTest was just another testosterone booster? Think again. Learn why this powerful formula needs to be rebranded a “hormone optimiser” due to its intricate estrogen modulating matrix.

TauroTest’s - An Overview

When we formulated TauroTest at ProjectAD’s lab, we were determined to take a holistic view to an athlete’s hormones levels and what needs to be firing at specific levels when seeking to enhance their physiques and performance levels.

Invariably, testosterone plays a crucial role in this, and it’s no surprise to see in TauroTest, we placed a heavy emphasis on peaking your body’s natural levels with our Testobullism Anabolic Matrix (see below):

tauro test ingredients

Not only did we take advantage of the most cutting-edge scientific research, we sought out the highest quality raw ingredients from the most elusive corners of the globe - a painstaking process which allows us to maximize the potency of each ingredient in the formula, ultimately benefiting you, the customer.

Not many companies do this due to the impact it has on profit margins. But if you’re familiar with ProjectAD already, you’ll know that this has never been a consideration for us in the quest to provide elite, innovative solutions for athletes.

Estrogen: A double-edged sword

The benefits and of raising testosterone are hardly shrouded in mystery: enhanced muscular growth, performance and even an increase in fat loss and sex drive are all common effects of ramping up T levels.

However, with an increase in natural test in the bloodstream also comes a simultaneous rise in estrogen naturally - problematic when not managed correctly.

Estrogen has some benefits for lifters looking to increase testosterone, but an excessive amount in the body will result in female-like symptoms such as “man boobs” (gynecomastia) that everybody dreads.

This happens as free test rises in the body, the aromatase enzyme produces estrogen by aromatizing androgens.

Cleary, this is undesirable for athletes unless brought under control. And that’s where TauroTest’s secret beauty steps in:

Introducing the EstoCut Control Matrix

tauro test ingredients

Let’s examine each ingredient individually:

I-3-C: A naturally occurring phytochemical found in cruciferous vegetables such as broccoli, it doubles up as a powerful antioxidant that cleanses the cellular pathways in the body in addition to helping prevent excessive estrogen levels in the body.

White Button Mushroom: white button mushroom inhibits the aromatase enzyme while also doubling up again as a powerful antioxidant in the body.

Resveratrol: also shows effectiveness in estrogen receptor agonism while acting as a powerful antioxidant.

Combined together, there is a beautiful synergy between these three ingredients that results in a powerful, all-encompassing hormonal formula.

Conclusion

Any product that raises natural testosterone levels runs the risk of simultaneously stoking estrogen. If you’re doing to take that chance, then safeguard yourself with TauroTest’s unparalleled Estocut Control Matrix and don’t leave the risk of side-effects to chance.

#BeElite

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

5 Proven Strategies for Keeping Bodyfat Low Year-Round

Posted By ProjectAD on July 19, 2018

5 proven fat loss strategies

When it comes to getting contest ready, most people find an arduous, gruelling 16-week prep the standard procedure. It’s time to reevaluate how we get stage ready or in shape for summer by employing these 5 proven strategies for keeping body fat low year-round.

1: Implement Intermittent Fasting

Not always ideal for periods of adding muscle, but certainly a way of keeping bodyfat low all year-round is by implementing intermittent fasting into your routine.

By condensing your meal window into an 8-hour period, it becomes difficult to overeat calories due to the reduced meal frequency, even if you do make bad food choices during the window.

Intermittent fasting isn’t for everyone, however: due to the nature of heavy lifters requiring upwards of 3,500kcals daily, it may be better suited to females and individuals at lower bodyweights rather than seasoned bodybuilders.

One thing is for sure: with the amount of benefits that fasting offers in regards to freeing fatty acids from the bloodstream to be mobilised for energy, enhanced GH, and its effects on insulin, it remains an excellent way of staying lean if you’re able to condense your daily macronutrients into a shorter eating window.

2: The 6:2 Week Template

Rather than an all-out assault on gaining muscle for 9 months of the year, plan your bulking and cutting cycles more meticulously with a commitment to 6 weeks of a calorie surplus, followed by 2 week cutting periods.

A good target using this approach would be to aim for roughly a 500 daily calorie surplus during the bulking weeks whilst subtracting the same amount from your daily macronutrients over a 2 week period.

This should ensure you don’t gain excessive fat over the course of the year.

Make sure you integrate Shredabull in acute phases to really ramp up the fat loss during the 2 week period, as well as ensuring Matador is on hand to counteract any overspill of nutrients during the bulking periods.

3: 5:2 Template

An even more attentive approach could be adopted by having 5 days per week when you’re in a surplus, followed by 2 days per week when you eat at maintenance calories (not in a deficit).

Doing so would ensure a more modest gain of overall mass over the course of the weeks and months, but would also ensure that the gains were quality lean tissue and unlikely to be fat.

This approach requires extreme diligence and patience, but it can be optimal for a lot of individuals who are worried about their body’s ability to stave off fat when using traditional bulking methods who may have ended up out of control in the past.

Integrating TauroTest to keep natural testosterone levels high during these periods would help optimise lean tissue gain when the surplus is at a modest level.

4: Carb Backloading

Popularised by John Keifer, carb backloading is a nutritional system where the individuals holds off carbohydrates until the post-workout window, where he/she is then free to consume whatever they want, including donuts, cake and cheeseburgers.

The theory behind this is that the body is in a position to vacuum these calories up while keeping the individual sane and unrestricted from their favourite foods throughout the year.

It also allows the daytime to be optimised for fat mobilisation where fatty acids can be released into the bloodstream more readily.

One thing is for sure when following this methodology: Matador, a glucose disposal agent, NEEDS to be on hand to ensure nutrient assimilation to the right tissues and cells and to ensure no overspill.

5: Constant Cardio

Perhaps the most ideal on the list depending on your stance towards cardio, but including additional activity year-round will burn more calories, that’s a given.

HIIT is preferable for this option due to its greater metabolic effects, but for some a simple hourly walk each day or time with the dogs outside is sufficient for staving off any excess gains from all the donuts (sorry, brown rice and organic potatoes) you’ll be consuming during this period.

For a slight twist on this, try using 1 capsule of Shredabull twice per week doing low-intensity-steady-state cardio in a fasted state as an alternative!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

The Matador Intermittent Diet

Posted By ProjectAD on July 13, 2018

At Project AD, we’ve always recommended Matador both as a bulking and cutting agent, suitable for both leaning out and adding serious muscle. In this article, we’ll focus explicitly on Matador’s ability to be used as a cutting agent for individuals who keep carbohydrates restricted mid-week and typically reload their glycogen on the weekends.

Stage 1: 1-2 Capsules Midweek Each Day

During periods of calorie restriction Matador can help ensure that the little glucose you do consume is utilized effectively by redirecting it into the muscle cells and maximizing energy output.

This is crucial for athletes looking to maintain peak performance during intensive periods of dieting and contest prep.

During these periods, people think glucose disposal agents (GDA’s) are unnecessary.

What they often forget is that protein can be insulinogenic and is susceptible to being broken down for exactly these periods when calories are restricted for long periods of time.

So, we’re still going to use Matador at 1-2 capsules per day (2 on training days, 1 on non-training days) like this:

  •      1 capsule with the biggest meal of the day (highest calories)
  •      1 capsule pre-workout

This will ensure that you’re able to retain muscle fullness and pumps in the gym, crucially delivering nutrients to the muscles and maintaining peak performance.

For an added kick, stack Matador with Nitr-OX or Stampede Untamed during this period.

Stage 2: Welcome to the Weekend!

On the weekend, we’re going to start reloading carbohydrates akin to the standard ketogenic diet.

This is where you’re going to want to aim for a higher meal frequency (upwards of 5-7 meals per day), each meal containing a decent amount of carbohydrates (depending on bodyweight – aim for over 200-400 calories of your maintenance, with 60% of the daily calories coming from carbohydrates, split up over each meal).

With every meal you’re going to want to take 1 capsule of Matador – irrespective of whether it’s first thing in the morning, pre/post-workout or before bed.

This will reload muscle glycogen, partition nutrients towards building muscle and restocking crucial energy reserves for the week ahead when you start to reduce calories once again.

It is during this period that the power of utilizing a GDA will come to the forefront – your muscles feeling incredibly full, vascular, and your body full of energy while still annihilating fat cells and perhaps miraculously, with the potential to even add lean muscle ensuring you’re meticulous with your nutrition.

Concluding Thoughts

Dieting is very hard, especially when it comes to the tail-end of your prep and you need to be 100% dialed in and are struggling for energy.

A glucose disposal agent with Matador’s prowess can alleviate stress and amplify insulin in a positive way, allowing you to hit the stage/your vacation in peak condition while preserving muscle and maximizing fat loss.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Training Frequency & Volume: What You Need to Know

Posted By ProjectAD on July 5, 2018

Knowing how frequently to train along with the volume you should be aiming for is one of the most difficult aspects of programming for bodybuilders. However, there are certain principles that can guide you in making the correct decision.

Volume Determines Frequency

When devising a training program, it’s essential to note that your total training volume determines the frequency by which you can train.

Allow us to elaborate.

If you were to train every body part/exercise once per week, it’s likely that your session could end up exceeding 6 hours.

In addition to this, the extreme fatigue you would suffer would severely compromise your performance and ability to return to the gym (frequency).

Therefore, it is your training volume that determines how frequently you can train - not the opposite way around.

What Is the Optimal Training Frequency?

This is where the conversation starts to get argumentative and controversial.

On one hand, you have the old school thought of thrashing a muscle group once per week until complete exhaustion for optimal hypertrophy.

In modern times, we’re finding that people favour a higher frequency, occasionally training a body part up to 2-3 X weekly for what they believe delivers optimal hypertrophy.

There is one underlying principle that governs the optimal training frequency, however.

The #1 Rule

The most important rule is that progressive resistance is achieved.

This means more weight on the bar, continuously in the pursuit of progress.

In order to achieve this and achieve the optimal training frequency and volume, you’ll need to experiment and run trial and error with the following components:

  • Work/life balance
  • Recovery abilities
  • Experience in training
  • Weight lifted per session (heavier weights can take longer to recover from)
  • Training specificity (multi-faceted training requires more planning)

Concluding Thoughts

Fact of the matter is simple: determining the optimal training and frequency requires time, effort, and an acknowledgement of what level you’re currently at with your training in addition to the level of physical and mental effort you have to dedicate to training.

Get experimenting

#FuckAverageBeElite

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

The Most Dangerous Nutrition Myth

Posted By ProjectAD on June 27, 2018

In the nutrition world, there’s a hell of a lot of myths flying around. But there’s one in particular that’s become particularly pervasive above all others that threatens you all.

The Most Dangerous Nutrition Myth...

The reason this myth is particularly damaging is because it can significantly affect a hard-training bodybuilders progress in innumerable ways, but most specifically performance.

This is crucial to note as performance is the platform upon which progress is built as a bodybuilder, and without adequate performance, there is no stimulus for the body to build and adapt.

So, what is this dangerous nutrition myth that’s causing us to pen this article?

If you hadn’t guessed it already, it’s the theory that all carbohydrates are evil and unnecessary to progress, no matter their source.

Origin of the Myth

The origin of the myth stems as far back as the Atkins Diet, where carbs were completely discarded and tarnished from the outset.

While fat bear the brunt of ill-will in the 80’s & early 90’s, it’s carbohydrates that are being bashed relentlessly since the turn of the millenium.

The underlying theory, is that carbohydrates are a non-essential food group to survival (true), and that they have nothing but adverse side-effects such as disease-promotion, including diabetes, cardiovascular disease, skyrocketing insulin levels, and all kinds of evil complications.

Grossly Taken out of Context

Carbohydrates are purposely being taken out of context when analysed through this lens, however.

While it’s true that you won’t die if you take carbohydrates out of your diet, that’s hardly a positive reason to do so based on that logic alone.

Stripping carbohydrates from your diet also means these foods - rich in antioxidants and an abundance of vitamins and minerals - will also go out of your diet:

  • Fruits
  • Potatoes
  • Quinoa
  • Rice
  • Oatmeal

You’ll also notice that many carbohydrate-rich foods are naturally high in fibre, which is rich in prebiotics and essential for maintaining the overall health of the digestive tract, allowing food to pass through and assimilate efficiently.

Here’s What to do Instead

Instead of freaking out like some crazed 12-year old having a breakdown, it’s time to look at carbohydrates through a different angle to mitigate their adverse health effects while reaping the positives from this macronutrient.

  • Avoid refined sources of carbohydrates: the usual assortment of donuts, sugar, and mass-produced cereals aren’t going to nourish your health or physique to any great degree.
  • Choose sources high in fibre & vitamins: sweet potatoes, oatmeal, and some forms of rice not only fuel your performance, they also provide an array of much-needed vitamins alongside fibre to ensure a healthy digestive tract.
  • Use a Glucose Disposal Agent: keeping the GDA Matador on hand from Project AD ensures you don’t needlessly spike insulin and that you’re partitioning nutrients to the right places (glycogen and muscle) rather than unnecessarily spilling over on your carbohydrate intake.

Conclusion

Carbohydrates are an essential tool that should be used intelligently and strategically to build muscle and enhance your athletic performance. Stripping them out of your diet completely is a surefire way to hyperbole and a huge loss of physique & performance benefits, which is why we’re naming it our most dangerous nutrition myth.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Intuitive Eating for Muscle Gain (Part 3 in the Intuitive Eating Series)

Posted By ProjectAD on June 11, 2018

In part 2 of our series, we examined intuitive eating for fat loss. Today, we’re going to explore how you can eat intuitively to build muscle.

If you haven't yet read our introduction to Intuitive Eating, you can read about it here to understand the theory.

Intuitive eating for gaining overall mass is probably the easiest concept in the world to follow. However, what we’re aiming for is muscle, not solely total mass, so we still need to have some principles to ensure we end up with quality muscle and don’t end up a blubbering mess.

Again, let’s reestablish the 3 core principles of intuitive eating before we delve into the principles we need to adhere to for muscle gain:

  1. You eat when you want
  2. You eat what you want
  3. Bigger meals are preferred

You could argue that alone, all 3 principles are sufficient to build quality muscle mass – and it’s hard to disagree.

However, people have a tendency to take these principles to extremities, which can result in disastrous consequences for muscle gain.

You’ll notice that the majority of principles in this dietary methodology are about damage control as guidelines rather than specific rules.

Follow this advice and you’ll be golden:

1: Home cooked meals are preferred

If you’re going to eat what you want, then it makes sense to spend time in the kitchen at home cooking nutritious food that isn’t empty calories.

Home cooked meals when bulking result in smarter food choices overall, minimising fat gain as you’re not grabbing ready-made meals off the shelves in supermarkets or candy from the gas station every time you pass by.

If you can keep 80% of meals to what you prepare in the kitchen, you’ll fuel your health as well as your bulking efforts.

2: Prioritise Protein

It may be second nature to most bodybuilders already, but prioritising protein when following intuitive eating for muscle gain takes on unprecedented importance.

By focusing on protein as the most essential nutrient in each meal, you’ll place less emphasis on carbohydrate and fat sources (which will be plentiful anyway), in addition to fortifying muscle building.

Protein also has a higher thermic effect on the body’s metabolism than other macronutrients, which means it will help you stay leaner when bulking if you place more emphasis on making it the primary macronutrient in each meal.

3: Avoid Liquid Calories Where Possible

When you get the instructions to “eat what you want, when you want”, the instinct could be to wash down every meal with 500 calories of sugary isotonic drinks and sodas.

Not only would this inevitably lead to catastrophic fat gain, you’d end up spending most of your time needlessly taking off the fat you’ve accumulated in the process.

This goes for protein/mass-gaining shakes as well: where possible, avoid drinking liquid calories and prioritise whole foods, otherwise it can lead to lazy habits that result in poorer food choices that compromise overall health.

4: Include Fibrous Vegetables/Fruits in 50% of Your Meals

The problem with bulking is that most individuals lose focus on their health in the pursuit of mass.

This is a huge problem that can’t be rectified overnight and can lead to poor blood pressure levels and overall cardiovascular health.

An easy way to overcome this, in addition to staying satiated and not overeat, is to include a significant portion of fibrous fruits and vegetables in at LEAST half your meals.

This will keep important health markers stable, in addition to supporting overall muscular development by fighting inflammation and toxins in the body.

5: Include the Majority of Your Calories Post-Workout (If Possible)

If you have the luxury of training in the morning/afternoon, then this is going to be much easier to adhere to. If not, try to make your biggest meal of the day post-workout where the calories can be immediately used to replenish your depleted stores and kick-start the muscle-building process.

This principle isn’t the most important to follow, but it can definitely make a subtle difference in minimising overall fat gain, especially if you’re inactive the majority of your day prior to your workouts (office jobs, etc).

Supplement Tip: Use Matador

Using a glucose disposal agent (GDA) on any high-calorie diet such as Matador can ensure calories are partitioned towards muscle building and away from fat stores. Make sure it’s a permanent fixture in your supplement regime on this approach to bulking in addition to your usual essentials from the Project AD range.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Intuitive Eating (part 1)

Posted By ProjectAD on May 25, 2018

Intuitive Eating - The New Way to Build Muscle/Diet For Time-Strapped Professionals

You’ve heard how it goes before: Joe (Bloggs, not Binley!) is your regular guy who wants to shred some lbs/build some muscle. He manages to get to the gym 3 X per week if he’s lucky, and also has to balance a full-time, 10-hour per day professional job, two kids, his wife, and have time to play a round of golf on the weekend with his friends and spend time with his family.

Joe faces a conundrum: either count calories meticulously and spend his free time painstakingly watching his diet or give up this whole “gym thing” and take up darts instead.

What’s a man to do, in a situation like this (that you too, may find yourself in at some stage in life)?

Give up? Hell no – there’s too much at stake for this. He can’t flush his health down the toilet and look like crap – there’s too much pride and education resting on it.

What Joe needs, is an alternative solution.

Joe needs to follow the concept of Intuitive Eating.

Intuitive eating is a revolutionary approach to getting in shape without the stress of counting every single calorie that goes onto your plate.

It sounds ludicrous – obscene, in fact… until you’ve tried it.

What, you think 10,000 years ago, when we didn’t have access to modern agriculture, Grok was a flat slob who sat in front of the T.V every day devouring potato chips?

No, what our ancestors did – our muscular, ripped, hunter-gathering ancestors – was follow the concept of intuitive eating.

The Principles of Intuitive Eating

To begin with, we’re going to have to break down a few reinforced ‘beliefs’ that have stunk the fitness industry out like a bad smell the last couple of decades.

To embrace intuitive eating, you’re going to have to put your preconceived ideas of what bodybuilding nutrition is meant to be like to one side for a second, and get ready to embrace a fresh logic.

1)   You Eat When You Want

The whole “eat 6-8 meals per day to stoke the metabolic fire” is flawed logic.

Back when our primitive ancestors were around, they had access to food when they killed it or picked it during season. The ability to store foods was limited as many of them had to constantly be on the move in the hunt of new food.

Intuitive eating follows a similar pattern: you eat when you have to; or, more specifically, when you need to.

This may take some getting used to if you’ve been following a rigid, soul-destroying meal plan for a few years, but over time you’ll grow to embrace this refreshing approach to meals.

2)   You Eat What Your Body Demands (Within Reason)

The second rule of intuitive eating is that you eat what your body tells you to eat.

No, this doesn’t mean donuts, candies and French fries – it’s about fuelling your body with healthy nutrition at peak times.

This aspect of intuitive eating may need a bit of trial-and-error to come to turn’s with healthier food choices. But once again, over time, it becomes a logical way of approaching nutrition rather than an arduous one.

You’ll also be pleasantly surprised by how intuitive your body is at demanding certain macronutrients at various times as well. Post-workout, for example, you will crave carbohydrates/energy sources more than in the mornings, where your body will either prefer to fast or eat a healthy protein + fat source.

3)   Bigger Meals are Preferred

The third principle of intuitive eating is a natural bi-product of following the first two steps.

Once your metabolism settles down and adjusts to eating when you want and what you want, it’s likely that your overall calorie consumption during those meal times will increase.

There is no reason to panic here. The likelihood is that since you won’t be “grazing” constantly on food, you’ll have an appetite for larger, more substantial portions packed with higher quantities of macro and micronutrients.

And, contrary to popular belief, there isn’t any evidence to suggest this is an inferior way of eating. Quite the opposite, in fact – a reduced meal frequency with more satiating food choices may promote long-term adherence to diets, making it better for fat loss since the diet is more realistic for most individuals.

For busy professionals like Joe mentioned above, bigger meals will be a godsend for him as well – he now gets to spend more quality time with his family, and less time messing about with packing tupperwears for his 8 meals the next day.

Get Ready for a Revolution

Today served for a brief introduction to intuitive eating and the benefits that can come of it. In the following 2 articles on the #ADBlog, we’re going to break down how you can tailor intuitive eating towards both a muscle-building and fat-loss diet for superior results than the traditional calorie-counting method, if the diet is a good fit for your personality and lifestyle.

Stay tuned.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Intuitive Eating for Fat Loss (Part 2 in the Intuitive Eating Series)

Posted By ProjectAD on May 25, 2018

In part 1 of our series into intuitive eating we covered some basic concepts. Today, we’re going to delve deeper into how this concept works specifically for fat loss.

To recap, we established that the three fundamental principles of intuitive eating were the following:

  1. You eat when you want
  2. You eat what you want
  3. Bigger meals are preferred

Some of this might sound contradictory immediately when it comes to fat loss. Eating when and whatever you want?!

Obviously, there is going to be discipline required with ANY nutritional protocol – and intuitive eating is no different in this regard.

Here are 5 ways to prime your body for a fat loss diet by leveraging the principles of intuitive eating, without meticulous calorie counting for 12 weeks to get shredded.

(NOTE IN ADVANCE: We do not recommend following this dietary protocol if your objective is to get ready for a competition/show that requires intensive prep. Intuitive eating is used in a more flexible capacity for individuals who have less time + seriousness for a hardcore diet.)

  1. Spend the First Week Figuring Out Your Maintenance Calories

We aren’t about to go back on our word, but the first week we advise spending some time to analyse your routine and get a rough idea of your maintenance calories. You don’t necessarily need to track your macros, but you should have a rough indication of what foods you typically eat and whether or not it’s pushing you up the scale or down.

After week 1 is out the way and your weight has stabilized, it’s then time to start making adjustments.

  1. Cut Out Excessive Grains

The first big change you should seek to make is to gradually reduce the amount of grains that comprise your daily diet.

This can be as simple as removing the odd cereal source or slice of bread for the first week to create a gradual calorie deficit.

You should also feel significantly less bloated implementing this step as your gut health improves on a daily basis.

  1. Include Vegetables With Every Meal

Once grains have been removed, it’s likely you may feel a subtle increase in hunger as your body starts to feel as though it’s being restricted its usual daily calories.

To counteract this, we recommend integrating vegetables into each meal to maintain satiety and stop impulsive eating (i.e. reaching for the crap in the cupboards).

With vegetables in every meal (broccoli, carrots and green beans make excellent choices that can be bulk prepared), you’ll also increase the overall thermic effect of food, which will then increase your total metabolic expenditure.

To further improve nutrient utilization (or if you don’t like eating high quantities fruit or veg), consider adding a serving of Grazed alongside Fiber+ each day to stock up on more greens and keep the immune system healthy

  1. Implement Fasting

After implementing the previous two steps, it’s likely that you’ll begin shredding fat quickly.

Now is the time to incorporate some fasting into your diet – prolonged periods of abstinence from food to increase Growth Hormone (GH) levels, free fatty acids from the blood stream and enhance overall fat loss.

There are many variations of fasting that you can follow, with the most popular variation these days being the “16:8” protocol popularized by LeanGains.

Fasting has profound benefits for fat loss and even muscle retention. We encourage you to play around with some of the protocols found online or simply incorporate 2 daily fasts per week coinciding with bolus meals on these days, and a serving of Shredabull Untamed to keep you through the period where you’re not consuming any calories (Grazed can also be useful to provide a steady stream of amino acids into the bloodstream to prevent muscle breakdown during these periods).

  1. Monitor The Scales On A Bi-Weekly Basis

The last important concept is to monitor the scales on a bi-weekly basis and make adjustments from there.

Make sure the weigh-in is in the morning on an empty stomach consistently so you can also make intuitive amendments. Weighing yourself at inconsistent hours/times will only skew the readings and make it more difficult to make the necessary adjustments along the way.

If you’re not dropping weight as fast as you’d like, consider gradually reducing the meal frequency on a daily basis or portion size; preferably including more protein in your meals and additional vegetables.

You can also integrate Matador into the mix for better nutrient partitioning as well, which may positively influence fat loss efforts

Conclusion

Intuitive eating is a bold approach to dieting, but it can work in the short and long-term if you’re as disciplined as you would be counting calories.

It’s less soul draining and time-consuming, and easier to implement for busy professionals. It may not produce the same return on investment (ROI) as counting calories, but it’s certainly a more efficient way for the general population to start shredding excessive fat while maintaining a positive relationship with food.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Deke Walker – TTV2 Testimonial

Posted By ProjectAD on June 8, 2015

deke1My Name is Deke Walker and I'm an all natural Physique Model/Athlete.

I train 6 times per week at Muscle Works gym in Enfield at an extremely high intensity. Some people disagree with overtraining but I feel that has been the key to my results and the physique I have today. My macros are calculated and dialled in down to the gram. But it's not just about training hard and having a clean diet, it's also about knowing your body and the science behind it. Knowing when to eat, the correct supplements to take and a manipulation of diet. My supplementation consists of BCAA's , L-Carnitine, green tea extract and fish oil. Not the biggest fan of Whey protein as I believe that real food is the best source of protein.

deke2
"I noticed a huge increase in strength which at some points in my workouts I felt like a machine. I just kept going."

Although I was happy with what I have achieved I wanted that extra level of shred, that super leanness and density that the guys in the posters have. It’s that kind of elusive hardness that most of us boil it down to genetics, or luck, or steroids, or whatever excuse we have handy and yet we all still want it. I was looking for a product that can assist me in gaining lean muscle mass in a natural way. I decided to do some research and stumbled across the product Tauro Test V2. I had heard about this product previously but I was skeptical about trying it as I wasn't sure about the idea of messing with Testosterone levels. After doing even more research on the product I found that it was based on Organic Herbal ingredients which intrigued me and put my mind at ease. Some of the ingredients in the product which is known to increase Testosterone levels is fenugreek and also D-Asparitc Acid.

(Fenugreek, is a popular herb in Arabic regions and India. It has traditionally been used to enhance libido, masculinity and enhance testosterone)

(D-Aspartic acid is part of the 20 essential amino acids and can be found inside the testicular leydig cells, where it’s believed to work similarly as a neurotransmitter that receives the signals from pituiary gland and delivers them straight to the leydig cells which convert cholesterol into testosterone)

deke3
"I must say this product helped me achieve my goals in a dramatic way and I would recommend it to anyone looking to increase lean muscle mass in a natural and organic way."

As I had done everything organically I thought I would give it a try.  Taurotest V2 is cycled for 3 weeks followed by one week off,  and protein consumption should be increased to at least 1.5g per lb of lean body mass. I didn't find this hard as I loved to eat and taking one pill morning, afternoon and evening was easily memorable.

I didn't expect much within the first week as my body was just adjusting to the supplement. I was also told the product takes at least two weeks to kick in, and I knew it would be more beneficial for me to run two cycles of this product to really see results. Week 3 is when I started to see and feel the benefits of the product, I felt stronger, looked slightly fuller and had a great sense of well being. Not to mention my sex drive went slightly animalistic at times, which I had no complaints from the Mrs.

Week 4-6 is when the product really took off.

I noticed a huge increase in strength which at some points in my workouts I felt like a machine. I just kept going. My muscles achieved more fullness density, and at the same time dropping body fat, especially in my upper torso area which really bought out my obliques. I also noticed more vascularity in my chest, arms and abs. Vein's I didn't even know existed.

I must say this product helped me achieve my goals in a dramatic way and I would recommend it to anyone looking to increase lean muscle mass in a natural and organic way. But remember these results were also achieved with a combination of a strict diet and intense training. Like I mentioned in the beginning the key to results is knowing YOUR body and the science behind it. I've spent a lot of time studying and hours of research into the human body and the science behind bodybuilding. Once you learn this the results will open up to you.

Final rating 9/10

This is my first review I've done on a product and I want the people who read this to know the fine details behind myself as an athlete and how I train.

Best regards

Deke Walker

 

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

TTV2 for Monster Supplements

Posted By ProjectAD on May 19, 2015

Muscle.

It's the one subject that dominates the iron game. You chase it, I chase it – we all chase muscular gains..carb refeed

Bodybuilders are hungry for muscle because it adds to their aesthetic and makes them look jacked. Athletes pursue it because they need it to take their performance to the next level. Ladies love muscle because it makes them sexy in all the right places and strong.

Face facts: a physique shrouded in muscle is impressive and sends out a signal of strength to an increasingly judgemental world. It looks awesome being muscular,and it feels it, too. This is our inherent, gut reasoning for chasing muscle mass so relentlessly.

But what really drives muscular growth?

The answer is a lot. There's a myriad of hormones at play: insulin, growth hormone (GH), IGF-1, to name just a few of the most important.

And then there's testosterone, which is probably the most important governing hormone over what you look, feel and perform like on a daily, weekly, monthly and yearly basis. Better pay attention to it, folks.

The Role of Testosterone

TauroTestV2-500x500Testosterone serves several functions in the body, but for the purpose of this article and my audience, I'm going to tell you a little bit about how it's involved in muscular growth. It will also explain why I'm so fanatical about creating cutting-edge, innovative testosterone boosting supplements such as AD's Tauro Test V2 (TTV2).

The first thing to know about test is that it's a member of a group of hormones called androgens. Many of you have probably heard and know about the androgen / estrogen balance in the body, and how too much of the latter hormone results in a soft physique, poor definition and limited ability to build muscle. Don't even get me started on its effects on your sex life.

Anyway, our trusty old friend testosterone exudes a pretty damn important effect in our bodies. It's not only responsible for your sex drive, it also is an eminent player in the role of muscular growth, and it all begins when you first start lifting weights (resistance training).

When you perform strenuous activity, you inflict trauma upon the tissues and cells, for our sake known as 'muscular damage'. Why damage a muscle, you might ask? It's all about creating a stimulus to grow and which the body can respond to by increasing in size and adding new proteins to muscle fibers. Essentially, you go to the gym to damage, and you fuel through nutrition to repair. Your muscle adapts accordingly and improves itself, thus the cycle restarts by which you must increase the stimulus. This process is called 'Protein Synthesis'.

So where does testosterone come into play?

During this state, the body responds by secreting a number of hormones in response to the stress, one of which needs is testosterone. Testosterone needs to be present in sufficient quantities as a growth factor because it binds itself to your muscle cells and amplifies signals in them which directly results in protein synthesis. No testosterone = no protein synthesis = no muscular gains. Sucks, huh?

It's pretty self-evident now why bodybuilders and athletes have been doping with synthetic forms of testosterone for decades now: they're incredibly anabolic, and pack on muscle faster than a formula-1 car.

Quick question: do you get under 7 hours sleep per night?

If so, your testosterone is already taking a battering. During the first week of sleep deprivation, your body loses its ability to produce up to 10-15% of its test levels. That's 10-15% less ability to build muscle, folks.

And those results were determined by studies that lasted just a week! The research going into long-term sleep deprivation suggests unprecedented damage on testosterone, and was one of the reasons we formulated BullDoze for enhanced quality REM sleep (Sorry for the plug).

Sleep deprivation is just the start of the plight of your testosterone. Factor in stress, long working hours, processed foods, and too much time on electronics and not in the open air, and you're looking at a massive reduction in your ability to build new muscle mass.

This is why I'm such a strong proponent of every healthy adult reaping the rewards of supplementing with a powerful, natural testosterone booster such as Tauro Test V2.

TTV2 was formulated after years of both myself and my teams personal research into sourcing organic herbal compounds able to send T-levels into another stratosphere. We achieved that, and it was costly – but we knew the market needed something like this, and we're including you in that bracket.

Not only are the raw ingredients in TTV2 sources at its original sources in the world (some of the most remote regions), they're manufactured to impeccable standards, ensuring that the formula we deliver is in its most potent form by the time you consume it.

The blunt reality is that our T-levels – both male and female – are at an all time low, folks. We have a choice: should we act on it, or blatantly ignore reality?

Other Benefits of TTV2

Obviously, Tauro Test V2 is, in my opinion, the finest quality natural testosterone booster on the market. It's safe, contains innovative, scientifically backed ingredients in the right dosages, and will provide you with an enormous boost.

But TTV2 doesn't just contain compounds that boost testosterone. Users can also expect to experience the following when supplementing with this anabolic beast:

  • Increased sex drive / libido
  • Lowered estrogen levels (ladies, take note!)
  • Enhanced protein synthesis
  • Powerful nutrient partitioning effects
  • Better insulin sensitivity

It's a nice feeling to know that a one-off investment in your physique and health can deliver all of these benefits. There's never been a sweeter feeling than chugging on a post-workout shake or chomping on a steak, just knowing all those nutrients are going to be utilised for the purpose of sculpting layers of mass, as opposed to being partitioned poorly towards fat cells or another wasteful purpose.

A Word on Women

zane1smallLadies looking to take their muscular development to the next level should not fear supplementing with TTV2.

Women need testosterone to build muscle, just as men do – period. The reason women generally build muscle at a much slower rate is exactly because they produce so much less testosterone in comparison to males! Imagine being able to have a leg up in this aspect and to build muscle at a rate at which your male counterparts are able to do so? Your discipline would be truly rewarded with the gains it deserves.

TTV2 has specific ingredients in place to moderate levels of androgen to estrogen, ensuring that you're able to maximise muscular development without any adverse side-effects you'd expect to get with a testosterone boosting supplement.

This point can't be stressed enough. Once again, ladies, we reiterate: you absolutely CAN supplement with Tauro Test V2, and you'll find in the images below some of our athletes and customers currently reaping the rewards to build more formidable physiques and confident minds.

Concluding Thoughts

I know I've dropped a fair amount of science on you guys today, but having close relationships with Monster, I know their breed of customers are smart, intelligent and decisive, which is exactly why I expect them to take me up on my offer to try TTV2 out for 4-8 weeks in order to judge its effectiveness. It's also in our blood at AD, so we can never apologise for explaining the benefits of our range too much, as we know our customers demand the best.

After you make the right decision, be sure to keep me updated on your results via Monster's website or on social media.

The war on muscle has been waging a long, long time. Isn't it time you gained the upper hand and had something positive to show for your efforts?

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Raging Full & AminoTaur

Posted By ProjectAD on May 19, 2015

The release of AminoTaur has caused waves of excitement from our customers.

aminotaur-essential-3d-clean-500x500After a brief hiatus, finally AD were back in the peri-workout game with an amino acid supplement. But not just any amino acid supplement; AminoTaur is a beast that packs 13grams in total, 7grams of which are Branched Chain Amino Acids (BCAA's), with a colossal 5grams of Leucine, the grand daddy of protein synthesis. It was enough to have you all salivating about what it can do for your training and physique potential.

But it's admittedly came at some confusion. Didn't we not too long ago release Raging Full, AD's designated performance amplifier designed to be consumed intra-workout? Yes, we certainly did. So what gives?

A brief overview of both products

Raging Full serves 3 primary purposes:

  • Elite glycogen replenishment through superior carbohydrate sources (Glucidex & Cluster Dextrin) to sustain performance and enhance recovery throughout.raging-500x500
  • Drive & Pump Complex: insane muscle engorging pumps and delivery of nutrients to working muscles, in addition to power output enhancers for huge strength gains.
  • Mineral Support Complex: A specific quantity of minerals to ensure consistent contractions throughout your training session and maximum performance throughout every set.
In a nutshell: Raging Full is a superb product for amplifying overall performance, whether your goal is strength, power, and endurance / stamina.

AminoTaur, on the other hand, is primarily an amino acid supplement. While it is absolutely appropriate and applicable to consume it before and during your workout, what additional benefits will it provide that Raging Full may not ensure?

Firstly, it's important to note that BCAA's themselves have been continuously proven to prevent the breakdown of lean muscle tissue and stave off catabolism during sessions. This itself make it a complimentary product to Raging Full's performance enhancing effects. Amino acids taken intra-workout will also enhance recovery times between sets and aid in overall repair throughout the session.

Also, remember that AminoTaur itself also contains Citrulline, meaning it will tot up the amount you get from Raging Full to further strengthen your workouts.

Why not just create 1 product instead of 2?

It wasn't plausible to combine this product solely into one for two reasons:

First, we would've had to compromise on the amount of each specific ingredient within the formula. If you know AD at all (and we suspect you do), you'll know that this is completely against our ethos as a company and would never even enter our minds for the briefest seconds if it meant diminishing the overall quality of the products (trust us, putting 13grams of Amino acids into a formula containing everything that Raging Full already has was a no-go).

Secondly, AminoTaur is NOT just a product you consume around training sessions. Readers of the blog will have noted recently its effectiveness in being consumed daily, interspersed between whole food meals for overcoming the refractory response of protein synthesis.

How to combine the 2 together?

We suggest continuing to mix one scoop of Raging Full with 700mls of water intra-workout in a shaker bottle, and one scoop of AminoTaur in 700mls of water intra-workout in another shaker bottle (or bottle of water, if you don't have 2 shakers!). Sip on both in between sets to maximise performance and recovery abilities, and don't forget to follow our daily protocol for maximising AminoTaur / protein synthesis usage for killer results.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Freaky Amino Acid Supplementation

Posted By ProjectAD on May 19, 2015

Amino acid supplementation is the topic hot on everybody's lips involved in the fitness industry.

By now it's well established that consuming then before, during and after your workouts can increase muscular gains, decrease the amount of recovery time needed between sessions and also enhance intra-workout performance. If that's not a good enough reason to supplement with amino's, then you should probably take up darts!

But what if we were to reveal an overlooked benefit of amino acid consumption, far too frequently breezed over that may be the key to unlocking freaky gains in muscle, dramatic increases in recovery and also beneficial for fat loss? Would you believe us, or think this is just a marketing gimmick?

Whilst we share your skepticism, you should know by now that here at Project AD we're science geeks to the core and hold our customers to the same high standards – an attempt to pull the wool over your eyes will result in not only a loss of profits for our company, but more importantly, a direct hit at our ethics which we absolutely refuse to compromise on. Like yourselves, we're athletes at heart.

So what's this dosing protocol anyway, and what is it all about?

Dr Layne Norton's intriguing protein research

Most people are familiar with the name Layne Norton in the sports nutrition industry. An eminent scientist and fanatical pro natural bodybuilder, he has spent an enormous amount of time studying protein metabolism.

Norton has extensively researched ways to maximise protein synthesis (essentially a way of saying the rate at which we build muscle tissue). In a paper, Norton postulated that:

“It appears that maximizing skeletal muscle protein synthesis requires approximately ~15g of essential amino acids1,2 . It has been postulated that the amino acid leucine is responsible for the stimulatory effect of dietary protein on protein synthesis3 and 15g of essential amino acids would contain 3.2g of leucine. Thus, in order to determine how much protein from a specific source is required to elicit the maximal response it may be useful to also calculate how much leucine is contained in the source.”

But there is also data tied into his article that talks about meal frequency, which is a completely new topic altogether. However, if we can go off that quote alone for the time being, then we can look more in depth at ways to maximise muscle protein synthesis in the body via amino acid supplementation.

Norton goes on to say:

“Our lab has recently shown that the duration of protein synthesis in response to a complete meal containing protein, carbohydrates, and fats is approximately 3 hours long6 . Therefore, it appears that a complete meal slightly prolongs the duration of protein synthesis. What is interesting about our findings is that while protein synthesis had returned to baseline after 3 hours, plasma amino acid levels were still elevated above baseline and plasma leucine was elevated almost 3x above baseline!”

What's all this about? Basically, while whole food meals elevate protein synthesis significantly, they can't be relied on exclusively to maximise protein synthesis levels. In order to overcome this 'refractory response', Norton suggests free-form amino acid supplements in between whole food meals. Eating another whole food meal – therefore increasing overall meal frequency – is not just inconvenient, it also 'densensitises' the body to protein synthesis and is inefficient at maximising it. Thus, a free-form amino acid supplement can step in effectively.

We don't know how to overcome the current 'refractory' response to protein synthesis tapering off in response to whole food meals; but we can “spike plasma levels of amino acids to a far greater level than can be achieved with whole foods and perhaps this supraphysiological response is enough to overcome the refractory response.” Norton concludes.

Enter AminoTauraminotaur-essential-3d-clean-500x500

If you cast your eyes back to Dr Norton's earlier recommendations, it was suggested that 15grams of Essential Amino Acid's – including 3.2grams of L-leucine – is ideal for stimulating further increases in protein synthesis. Free form amino's are able to do this as they're metabolised instantly by the gut and able to be put to use. This is where AminoTaur is able to assist your gains substantially.

Aminotaur is ideal because there's a whopping 13grams of amino's per serving, including 5grams of Leucine (a total of 7grams of BCAA's) and 6 additional grams of Essential Amino Acids (EAA's), almost identical to the recommendations from the references article.

So here's our suggestion, take it or leave it: mix 1 ½ scoop of AminoTaur into your shaker bottle with 750mls-1 litre of water. Sip half of it roughly 2 ½ hours after your morning meal, and the other half 2 ½ hours in between an evening meal (perhaps after your 3rd or 4th meal of the day). You'll maximise your true anabolic potential, and should make massive progress as a result.

It may be a small, subtle change, but Aminotaur is tailor made for this one folks. Oh, and don't forget to continue to take it intra-workout as well for maximum performance!

Referenced paper: http://www.abcbodybuilding.com/protein_size_&_frequency.pdf

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

5 Ways to Bring Up Lagging Body Parts

Posted By ProjectAD on May 19, 2015

zane_bokmeldere_06-22-14_0034Once in a while, a body part / muscle group simply refuses to grow.

It's very often due to poor dietary discipline and a lack of progression, but sometimes, muscle groups can just be incredibly stubborn and hit a plateau they refuse to budge out of.

We've all encountered this phenom before. Progress is going swimmingly well, except for that dastardly body part that is determined to make you look like an out-of-proportion numpty.

Not anymore! Try these 5 classic training techniques if you're stuck in a rut to shock them into new growth.

1: Drop-sets

A technique as old as they come, to perform drop-sets you simply perform a set as usual, before reducing the weight once you hit failure and continuing to rep out on that movement. You can extend it to 2-3 reductions in weight totting up increased volume and insane pumps, or go even further to self-imploding muscle pumps with 4-5 drops in weight if you have a partner who can help you strip plates on certain movements!

Drop-sets are best performed towards the end of your workouts, as the constant drops in weight essentially ensure you're performing one very long extended set, and as such form can be compromised. Stick to cables and machines predominantly in order to maximise this techniques effectiveness.

2: Rest-Pause

Rest-pause is a technique that can be especially useful if you're struggling to increase the weight on an exercise or have hit a sticking point.

To do them, simply perform a set as usual, hitting failure or staying 1 rep clear. You can then take a short rest of anywhere between 10-30 seconds before performing a second set, again going to failure, or perhaps even a third if you're feeling like inflicting more punishment on yourself. You then tot up the total number of reps performed, and aim to beat that during the next session. Once you achieve a certain amount of repetitions, you can increase the weight used on the exercise.

3: Peak contractions

This one really hones in on the art of the renowned 'mind-to-muscle-connection' that has became ubiquitous with bodybuilders across the world.

Peak contractions are carried out by squeezing or holding a repetition in a key area of stress, contracting it hard during that position in order to maximise stress on the target muscle group and force more blood into the working muscles.

An example would be a bicep machine curl, where you would squeeze at the top of the movement before gradually returning to the starting position.

4: Super-sets

Super-sets have been popular ever since the Golden Era of bodybuilding, when Arnie and co would pair up antagonistic exercises in order to thrash their body's and enforce extreme muscular growth as well as conditioning.

A super-set follows a simple format. Pick an exercise, go to failure, and then immediately jump onto another exercise before doing exactly the same.

You can perform them on two exercises that target the same muscle group, or for a switch of pace, do the exact opposite. For example, dumbbell presses super-setted with machine rows.

5: Pre-exhaust

This one is especially good if you feel as though you have a certain body part that 'takes over' the target muscle group on another exercise.

As an example, a pre-exhaust could be a set of bicep curls followed by lat-pulldowns or rows in order to maximise lat stimulation, while the biceps are in a fatigued state. You could also follow similar patterns for other exercises where you feel as though your dominant muscles take over the intended target.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

The Stampede Dilemma

Posted By ProjectAD on May 19, 2015

At AD, we say that intensity is everything.

We're passionate about intensity because we consider it A) paramount to performance & B) necessary to improve your body composition and health.

Want to build muscle more easily? Increase your performance.

Want to enhance fat burning? Increase your performance.

Want to improve your speed and force of production?  Yup, you guessed it – this one is dependent on performance as well!

Basically, it's performance which undermines your ability to improve your physique irrespective of whether your goal is to build muscle and lose fat, and also your overall health. Repeat after us: performance is paramount.

 

So Why Does Intensity Matter?

Intensity matters because it determines the quality and efficiency of your performance. Without intensity, there is no meaningful contraction during a rep; no prominent fiber recruitment during your sets; and no productivity during your workouts. Performance may be king, but it's intensity that is the vehicle that drives you towards it. Without intensity, your efforts are, well, not really much at all.

 

The Stampede DilemmaAD-neuro-bottle-500x500

This is where many of you have became confused. We've recently release two amazing intensity-amplifiers, so which one should you go for and why two?

It's actually staggeringly simple to explain.

Want a powerful stimulant that will amplify your Central Nervous System (CNS), get you pumped as hell and ready for war in the weight room? Stampede Stim all day, every day baby.

Now as far as Stampede Stim's versatility goes, that's about as far as it stretches. It's literally the supplement to take if you want balls-to-the-walls intensity, lazer-like mental focus and relentless power output. It's the Mike Tyson of pre-workouts – the unchained beast that comes out swinging and gets the damn job done.

Stampede Neuro, as its name suggests, offers quite the alternative. A one-of-a-kind, fascinating blend of nootropics, this unique supplement offers unparalleled mental focus, clarity, and the ability to induce concentration and cognitive function beyond conceivable realms. It's the sort of formula you'd consume if you were asked to solve the world's most complex algebra equation in 15 minutes, completely zoning in on the task at hand without distractions. It's the Floyd Mayweather approach: tactically astute, neurologically tuned in and mentally unchallenged. It's a more far-reaching source than Stampede Stim and offers a cleaner alternative for those looking for a non-stimulant alternative in addition to something to be used for periods of intense study, business presentations and late night workouts without using such a strong stimulant.

And that just about sums up both nicely. Use Stampede Stim for balls-to-the-walls intensity and power output for your heaviest days when you need to be relentless. Use Stampede Neuro when you need to maximise cognition, focus and intellectual capabilities. It can also be used as a non-stim pre-workout if you would like to cycle of Stampede Stim, or alternatively for late night workouts.STIMM-3D-new-version-500x500

Intensity? Sheesh. We've go that covered in abundance with these 2 beasts. The only question that remains is which one – or both – will you pick?

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

AminoTaur Monster Resource May 2015

Posted By ProjectAD on May 19, 2015

Amino acid supplementation is the topic hot on everybody's lips in the sports nutrition industry. From bodybuilders to CrossFitters, strongmen to track runners, practically all athletes are reaping the rewards of amino acid supplementation. But it's not just any old amino's that are causing the buzz.

aminotaur-essential-3d-clean-500x500

A quick nutrition lesson

Typically, it's the Branched Chain Amino Acids (BCAA's) that have lapped up most of the plaudits and interest in the sports nutrition community: Leucine, Isoleucine & Valine.

Research has typically focused on the benefits these 3 produce, such as leucine's role in enhancing muscle protein synthesis and isoleucine's ability to enhance glucose uptake. In other words, all 3 show very promising signs for increased muscular growth, recovery and surprisingly, enhanced training performance due to offsetting intra-workout fatigue.

Essential Amino Acids (EAA's) are indispensable amino acids that the body cannot synthesize on its own. Including the 3 main BCAA's, there are 6 others including phenlyalanine, threonine, tryptophan, methionine, lysine and histidine. These amino acids also play an integral role in recovery, muscle growth and overall health.

The bottom line is without consuming them from whole foods or via supplementation, we won't harness the benefits of them. It then becomes a question of “how much is optimal to receive the aforementioned benefits?”

 

Optimising Amino Acid Supplementation

Some people have suggested that simply eating enough quality whole food sources is enough and that additional amino acid supplementation is unnecessary. My response to that would be: “Are we striving to be elite, or are we content to be average?”. Very often, when you're trying to excel at building muscle, losing fat and increasing performance, you need to go beyond the norm. And that's why we created AminoTaur at AD.

The fact is that even with an abundance of lean chicken, prime cuts of beef and pounds of whey being jammed down our gullets, amino acid supplementation still provides additional benefits.

There are 2 key areas that whole food sources – or even shakes – simply cannot contend with direct amino acid supplementation's benefits. These are:

  • Pre & Intra-workout
  • To overcome the refractory response of protein synthesis in between meals.

The first case for supplementing with intra-workout amino acids was tailor made for AminoTaur (or rather, we tailor made AminoTaur for your workouts!). This is because that when you train, you very often break down amino acids for energy and at worse may cannibalise muscle tissue for energy. For anybody whose goal is fat loss, intra-workout amino supplementation should be obligatory if you're serious about results.

But it's not just those conscious about retaining muscle tissue during grueling workouts either. Research has shown that direct BCAA supplementation consumed pre & intra-workout is able to offset fatigue in a way that whole food sources cannot, irrespective of how good the meals you've ate prior to training may be. This is probably because the amino acids in AminoTaur are instantised and put to use immediately to sustain and enhance performance in a manner that whole foods simply cannot. There's a reason why all elite athletes are now refusing to train without an amino acid concoction by their side.

In addition to workout performance, amino acid supplementation can also enhance your overall physique and level of muscular development. Fascinating research by Dr Layne Norton shown that ingesting BCAA's can overcome the refractory response of protein synthesis in between regular meals, meaning that you can spike muscle growth more potently by consuming AminoTaur in between whole food meals at set intervals.

So what makes AminoTaur unique to other amino acid supplements on the market?

It's quite simple – the answer is in the dosage. Most amino acid supplements offer pitiful dosages of just the 3 BCAA's for optimising physique and performance, when it's quite evident that 3.2grams of leucine at the very least is needed to spike protein synthesis to maximum levels. With AminoTaur, you get a whopping 5grams of leucine in each hit, in addition to 1 gram of isoleucine and 1 gram of valine in each scoop. To say protein synthesis will be maximised would be an understatement – this product would send muscle building into another stratosphere!

But it doesn't just end there. AminoTaur is fortified with an immense amount of EAA's – 6grams to be precise – that play a further role in enhancing recovery between sessions, strengthening the immune system and keeping the metabolism elevated so you can maximise your rate of fat loss.

Clearly, AminoTaur is the elite solution for athletes looking for a cutting-edge amino acid supplement. Take 1 scoop of AminoTaur pre & intra-workout, and consume another daily, sipped slowly in between 2 meals.

“Average” is a term we refuse to be associated with at AD. We suspect you'll be the same after picking

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

5 Unique Ways to Maximise Muscular Gains

Posted By ProjectAD on May 19, 2015

862144_10151796350887542_625111467_nMuscle. It's the one thing we all want more of.

But building new muscle tissue is not easy, unless you're a total newb or haven't been training for ages, in which case muscle memory is your best friend. For those of us consistently on the grind, we very often have to find novel ways to build new muscle tissue.

At AD, we're masters of pioneering effective muscle building strategies. Our roster of elite athletes have put their collective brainpower together for this article to bring you 5 unique ways to maximise muscular gains. Ready to pack on some serious size?

 

1: The Dip Challenge

Want to grow your chest, shoulders and triceps exponentially in just 4 weeks? Try this:

On the first week, do 20 bodyweight dips at the end of each session, no matter what bodypart you're training. You can do these split into as many sets as you like, but the point is to just hit 20 dips every time you train, irrespective of what you're training on that day.

On week 2, do 30 dips at the end of ever session. Week 3 will be 40 reps at the end of each session, with week 5 being 50 dips at the end of each session.

Do the math: if you train 4 X per week, that's a total of 80, 120, 160, 200 repetitions of bodyweight dips at the end of each week, respectively. The result? A huge amount of volume and progressive resistance, meaning the body will adapt by adding some slabs of muscle as long as your diets on point.

Don't believe us? Try it & see for yourselves.

 

2: The Chin-Up Challenge

Conversely, do you want to build bigger lats, back thickness and biceps? Repeat the exact same formula with chin-ups over the course of 4 weeks!

A quick note for this one: peoples pulling strength on chins is usually not equivalent to what they can handle on dips. It's a more difficult exercise in this regard, so we suggest tailoring the reps each week like this:

Week 1: 15 reps every session

Week 2: 20 reps every session

Week 3: 25 reps every session

Week 4: 30 reps every session

If you feel as though you're more advanced that the prescribed rep ranges, feel free to up the ante!

 

3: Negatives

Warning: this one hurts!

Researchers have shown that the eccentric portion (lowering) of an exercise is when you cause the fibers the most damage, resulting in a serious degree of trauma to the working muscles.

Want to take advantage of this brutal fact? Be our guests. A prolonged, controlled eccentric phase of a movement where you lower the bar / dumbbells / machine extremely slowly can be a sadistic way of forcing your body to grow. Push yourself to your limits with an extended 4 second negative on each repetition of 1 exercise every time you train a body part over the course of 3-4 sets, and if you haven't improved by the end of the month then we're indebted to you with a supply of AminoTaur to get them muscles recovered from what we've put you through!

 

4: The Amino Acid Trick

Research from pro natural bodybuilding champion Dr Layne Norton has shown that BCAA's are able to combat what is known as the 'refractory response' to protein synthesis. Want us to translate this into English for you? Basically, amino acids supplemented in between whole food meals are able to keep protein synthesis elevated in a way a conventional meal isn't, resulting in more muscle growth.

Try mixing 1 serving of AminoTaur into a shaker at the beginning of the day with a litre of water, and sipping half of it twice in between whole food meals throughout the course of the day. It's innovative, it's backed by science, and it works. Better stock up.

 

5: Drop the Cardio

Often, we're so concerned with fat loss and cardio in general that we can become obsessed with including it in our routines. We often justify it as being for 'health' reasons, but there's not much research showing any additional benefit to including cardio in your routine for that purpose over weights.

Drop cardio from your routine when trying to build muscle for a month and you'll find you have more free time, a fresher central nervous system and more energy when it comes to performing your best in the gym. We'd say that's a win-win all round, wouldn't you?

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

3 Reasons You’re Failing

Posted By ProjectAD on May 19, 2015

Failure is part of the cycle of growing - everybody who's ever experienced any meaningful success knows that. As the famous Rocky Balboa line goes: "It ain't about how hard you hit; it's about how hard you can get hit and keep moving forward. That's how winning is done."

The problem is, so many of us take the hits and we aren't even aware of it. Instead of big, heavyweight haymakers that are delivered with the ferocity of Ivan Drago, it's often an accumulation of nimble jabs that do the damage over the long-term. The problem is, keep getting hit by them consistently and they eventually accumulate into great damage.

We've identified 3 of the most problematic and overlooked problems and gave you 3 AD solutions to combating them. Time to fight back against failure.

1: Not Getting Enough Greens 

Think this is just one that applies to general health? Think again.

Not only do greens help provide a healthy pH balance and alkaline the body combating acidosis, they also have a profound effect on fat loss, with fibre being an integral component to incinerating fat and nurturing gut health, improving your absorption of nutrients. Further more, alack of greens will weaken your immune system and impair your ability to recover from strenuous training sessions.

The problem is, so many of us are grossly under-eating green foods and vegetables that we aren't even aware of the benefits they bring, yet we're content in allowing them to damage us. This has to stop.

The solution = Grazed

grazed-500x500Here's what AD CEO Joe Binley has to say on the matter:

"Why are there no products on the market addressing serious athletes' depleted health towards fiercely intense training?' was the question we asked ourselves when creating Grazed. There were greens supplements out there, but nothing on par with what we've decided to formulate: a densely rich superfood formula designed to restore the overlooked acidity and pH levels of serious athletes, whilst further supporting their response to training with a potent dosage of BCAA's and instantized L-Leucine. The end result is something we consider absolutely imperative for anybody concerned with their bodies well-being and response to stressful training: a bulletproof formula that revitalizes your health and also ensures training progress is elevated to the next level without any stumbling blocks."

1 serving of Grazed daily is all you need to safeguard yourself against these problems and also to make more profound gains in fat loss and muscle. What's left to consider?

2: Not Maximising Intensity

Intensity is the baby of productivity. And it's productivity which determines your overall performance. Want to know what performance determines? You got it: your stimulus to build new muscle, lose fat and increase strength, speed and agility. Yeah, it's pretty darn important.

So why are so many of us lacking in intensity in the gym? Probably because we sleep less and less, causing an influx of psychological damage and physiological symptoms. Sure, supplements like our BullDoze can help alleviate the suffering, but sleep is just the start of poor intensity - many of us simply aren't amplified after a long day at work, social and family commitments, etc. When this happens, performance dips, and the stimulus to improve is non-existence. Big problems need big solutions.

The solution = Stampede Stim

STIMM-3D-new-version-500x500Over to King Joe to explain the art of intensity and Stampede Stim's value:

"This is one area that I've been keen for AD to get our feet wet in for a while, but I was adamant we'd do it different from the others. There is no question that the correct usage of stimulants can effectively stimulate the central nervous system to massively enhance concentration, intensity and overall performance - the problem is what happens afterward with some people noticing the breakdown of muscle tissue when used excessively and horrendous crashes from products currently on the market. Want to know why Stampede-Stim doesn't provide you with these adverse sides whilst still ensuring you get untamed intensity and relentless focus without the nasty crash? Well, as you'd expect with AD by now, it's due to our unique sourcing process of the purest raw ingredients in addition to correct dosages, not over-exuberant ones that are simply intolerable and don't provide additional benefits to users. I recommend Stampede-Stim to those individuals who are really looking to maximise their performance from the first set until the last barbell hits the floor, the sprinter who values what an extra yard of speed can do for his best time, and the fighter who wants every punch they throw to be with the confidence that it's the hardest they'll ever hit. Frankly speaking, if performance is on the agenda, then choose Stampede-Stim for untamed intensity."

 3: Low Testosterone

 Ah, good old testosterone. the daddy of all muscle-building hormones; the anabolic beast you simply need to have on your side. Largely responsible for building muscle, blitzing fat, regulating sex drive and a slew of other important hormonal factors, testosterone is something you simply cannot afford to leave to chance.

 Just like intensity, our testosterone levels have plummeted in recent years. And if we don't act soon, we risk losing it for a long, long time.

 The solution = TauroTest V2

 TauroTestV2-500x500When it comes to testosterone, big Joe doesn't mess about:

 "TauroTest V2 was a project we thought could never happen. After taking into account the difficulty in sourcing the compounds, the price of attaining them in their natural habitats and finally formulating the product, it looked like a project beyond the scope of what any supplement brand was capable of. Not to be deterred, we persisted with creating this product because we were adamant that customers should be able to experience a matrix this powerful at least once in their lifetime. Bringing TauroTest V2 to the market today was the result of an enormous effort from Project AD, and zero corners have been cut to produce something so downright shockingly effective for elevating testosterone. Completely natural, the feedback so far from bodybuilders taking this between cycles have been nothing short of extraordinary. If you're seeking massive gains in muscular development, strength and an overall sense of well being, then Tauro Test V2 must be high up on your agenda, because it's unlikely to be around for long."

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

TTV2 for Monster Supplements

Posted By ProjectAD on May 19, 2015

Muscle.

It's the one subject that dominates the iron game. You chase it, I chase it – we all chase muscular gains..

Bodybuilders are hungry for muscle because it adds to their aesthetic and makes them look jacked. Athletes pursue it because they need it to take their performance to the next level. Ladies love muscle because it makes them sexy in all the right places and strong.

Face facts: a physique shrouded in muscle is impressive and sends out a signal of strength to an increasingly judgemental world. It looks awesome being muscular,and it feels it, too. This is our inherent, gut reasoning for chasing muscle mass so relentlessly.

But what really drives muscular growth?

The answer is a lot. There's a myriad of hormones at play: insulin, growth hormone (GH), IGF-1, to name just a few of the most important.

And then there's testosterone, which is probably the most important governing hormone over what you look, feel and perform like on a daily, weekly, monthly and yearly basis. Better pay attention to it, folks.

 

The Role of Testosterone

Testosterone serves several functions in the body, but for the purpose of this article and my audience, I'm going to tell you a little bit about how it's involved in muscular growth. It will also explain why I'm so fanatical about creating cutting-edge, innovative testosterone boosting supplements such as AD's Tauro Test V2 (TTV2).

The first thing to know about test is that it's a member of a group of hormones called androgens. Many of you have probably heard and know about the androgen / estrogen balance in the body, and how too much of the latter hormone results in a soft physique, poor definition and limited ability to build muscle. Don't even get me started on its effects on your sex life.

Anyway, our trusty old friend testosterone exudes a pretty damn important effect in our bodies. It's not only responsible for your sex drive, it also is an eminent player in the role of muscular growth, and it all begins when you first start lifting weights (resistance training).

When you perform strenuous activity, you inflict trauma upon the tissues and cells, for our sake known as 'muscular damage'. Why damage a muscle, you might ask? It's all about creating a stimulus to grow and which the body can respond to by increasing in size and adding new proteins to muscle fibers. Essentially, you go to the gym to damage, and you fuel through nutrition to repair. Your muscle adapts accordingly and improves itself, thus the cycle restarts by which you must increase the stimulus. This process is called 'Protein Synthesis'.

So where does testosterone come into play?

During this state, the body responds by secreting a number of hormones in response to the stress, one of which needs is testosterone. Testosterone needs to be present in sufficient quantities as a growth factor because it binds itself to your muscle cells and amplifies signals in them which directly results in protein synthesis. No testosterone = no protein synthesis = no muscular gains. Sucks, huh?

It's pretty self-evident now why bodybuilders and athletes have been doping with synthetic forms of testosterone for decades now: they're incredibly anabolic, and pack on muscle faster than a formula-1 car.

 

How Tauro Test V2 Will Help YouTauroTestV2-500x500

Quick question: do you get under 7 hours sleep per night?

If so, your testosterone is already taking a battering. During the first week of sleep deprivation, your body loses its ability to produce up to 10-15% of its test levels. That's 10-15% less ability to build muscle, folks.

And those results were determined by studies that lasted just a week! The research going into long-term sleep deprivation suggests unprecedented damage on testosterone, and was one of the reasons we formulated BullDoze for enhanced quality REM sleep (Sorry for the plug).

Sleep deprivation is just the start of the plight of your testosterone. Factor in stress, long working hours, processed foods, and too much time on electronics and not in the open air, and you're looking at a massive reduction in your ability to build new muscle mass.

This is why I'm such a strong proponent of every healthy adult reaping the rewards of supplementing with a powerful, natural testosterone booster such as Tauro Test V2.

TTV2 was formulated after years of both myself and my teams personal research into sourcing organic herbal compounds able to send T-levels into another stratosphere. We achieved that, and it was costly – but we knew the market needed something like this, and we're including you in that bracket.

Not only are the raw ingredients in TTV2 sources at its original sources in the world (some of the most remote regions), they're manufactured to impeccable standards, ensuring that the formula we deliver is in its most potent form by the time you consume it.

The blunt reality is that our T-levels – both male and female – are at an all time low, folks. We have a choice: should we act on it, or blatantly ignore reality?

 

Other Benefits of TTV2

Obviously, Tauro Test V2 is, in my opinion, the finest quality natural testosterone booster on the market. It's safe, contains innovative, scientifically backed ingredients in the right dosages, and will provide you with an enormous boost.

But TTV2 doesn't just contain compounds that boost testosterone. Users can also expect to experience the following when supplementing with this anabolic beast:

  • Increased sex drive / libido
  • Lowered estrogen levels (ladies, take note!)
  • Enhanced protein synthesis
  • Powerful nutrient partitioning effects
  • Better insulin sensitivity

It's a nice feeling to know that a one-off investment in your physique and health can deliver all of these benefits. There's never been a sweeter feeling than chugging on a post-workout shake or chomping on a steak, just knowing all those nutrients are going to be utilised for the purpose of sculpting layers of mass, as opposed to being partitioned poorly towards fat cells or another wasteful purpose.

 

A Word on Women

gut health and ad ravenous

Ladies looking to take their muscular development to the next level should not fear supplementing with TTV2.

Women need testosterone to build muscle, just as men do – period. The reason women generally build muscle at a much slower rate is exactly because they produce so much less testosterone in comparison to males! Imagine being able to have a leg up in this aspect and to build muscle at a rate at which your male counterparts are able to do so? Your discipline would be truly rewarded with the gains it deserves.

TTV2 has specific ingredients in place to moderate levels of androgen to estrogen, ensuring that you're able to maximise muscular development without any adverse side-effects you'd expect to get with a testosterone boosting supplement.

This point can't be stressed enough. Once again, ladies, we reiterate: you absolutely CAN supplement with Tauro Test V2, and you'll find in the images below some of our athletes and customers currently reaping the rewards to build more formidable physiques and confident minds.

 

Concluding Thoughts

I know I've dropped a fair amount of science on you guys today, but having close relationships with Monster, I know their breed of customers are smart, intelligent and decisive, which is exactly why I expect them to take me up on my offer to try TTV2 out for 4-8 weeks in order to judge its effectiveness. It's also in our blood at AD, so we can never apologise for explaining the benefits of our range too much, as we know our customers demand the best.

After you make the right decision, be sure to keep me updated on your results via Monster's website or on social media.

The war on muscle has been waging a long, long time. Isn't it time you gained the upper hand and had something positive to show for your efforts?

 

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

5 Ways to Rapidly Burn Fat This Summer

Posted By ProjectAD on May 19, 2015

Summer is imminent. Tops are about to come off, flesh is about to be exposed. The moment of truth will soon be upon us: just how hard have you trained in the last 8 months?

For many of us, this will be question will be a met with a collective "gulp" as our throats try to muster out a feeble excuse for why we weren't ready.

Forget that. Visual aesthetics and your physical appearance are the subject of instant judgement on the beach; there's no time to grab a megaphone and start announcing why you're on an extended bulk . You know as well as we do, that ain't gonna cut it!

Don't worry, we get it: you're playing catch-up already. You don't have to give us the sob story as to why you're not ready. We hold many powers at AD, but unfortunately, the ability to push the summer back a few months is not one of those.

Without further ado, here are 5 ways to rapidly get shredded this summer.

1: Go KetoKeto isn't perfect for everybody, but it's an excellent way of rapidly burning fat if you're overweight.A ketogenic is one that forces the body to start using ketones for energy. By removing carbohydrates from your diet, your body switches up the energy source and goes directly to fatty acids to be mobilised for regular activities and brain function.Is it difficult to follow? Yes. But does it produce almost instantaneous results for most individuals? Hell yes.2: Intermittent FastingIF, like keto, is not optimal for everyone, but what do you care, right? You're already on borrowed time, so a radical change may be exactly what you need right about now.

Implementing intermittent fasting is an excellent way of adhering to a really low calorie diet, as it forces you to make your meals more calorie dense. You'll be more satiated as a result, and adherent to the overall diet you're following.

A good starting point for IF is a 16 hour fast followed by an 8 hour eating period.

3: Carb-Backloading

This one is all the hot goss around town right now, and for good reason: it's damn effective.

Carb Backloading is focused on the principle of eating all your carbs late in the evening post-training, allowing for unprecedented fat mobilisation during the day, in addition to maximising that anabolic splurge late at night.

Many people who like the "If It Fits Your Macros" approach have taken to carb-backloading due to its familiarity with ice cream, doughnuts and other treats post-workout. Maybe there is a way for you to hold onto your excuses and get results after all - with Carb-Backloading.

4: The Meat & Nuts Breakfast

Popularised by renowned guru Charles Poliquin, this one is an excellent way to enhance fat mobilisation during the morning, in addition to stabilising blood sugar levels for the remainder of the day, along with increasing your overall adherence and removing cravings for carbs.

The thing about the meat and nuts breakfast is, it sounds obscene until you actually try it. Then it actually becomes an awesome reality due to how effective it is.

 5: ShredaBull

Come on, you couldn't let us give you 4 awesome protocols without a shamless plug, could you?shredabull-500x500

If you're looking for a quality fat burner that covers fat loss from every conceivable angle, from cortisol control to ramping up thermogenesis, then ShredaBull has to be your product of choice.

Combine 2-3 caps of ShredaBull in your diet for just one month, and if you come back to us in one month having noticed no change, well... let's just say it ain't going to happen!

As a side-note, ShredaBull also works magnificiently in conjunction with the outlined protocols in this article, and you'll notice some real synergy when it comes to fat burning in the morning and enhancing your overall energy in particular.

Start realising you're in a rush to save your summer, and get Shredabull into the equation as a blast-gasp blast to incinerate your remaining body fat.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Project AD’s Stampede Stim Promotion for Monster

Posted By ProjectAD on May 19, 2015

Intensity is the name of the game when it comes to training.

It's intensity that drives productivity, whether we're discussing the volume of sets and reps you perform, to the quality of the contractions woven into each repetition that ultimately drives muscle growth onwards. Without it, you're a deer in the headlights, a captain without a hook, a stranded soul on a deserted island without a map.

This is why we place such great emphasis on intensity at AD, because ultimately, training is futile without it. It lacks purpose and cohesion – your body will struggle to make sense of the message you're trying to tell it, other than to raise its heart rate a little bit and to perceive that it's 'exercising' so it helps to make some minor adjustments.

We want you to ask yourself this question: are you in the gym to 'exercise' or are you there to 'train'? Are you just hogging the squat rack because you've heard it's a good exercise, or are you on a mission when you enter that rack to crush a PB and add an extra inch to your quads? That's the difference between exercise and training, and intensity is the magic ingredient that drives you fiercely towards your goals.

Frankly speaking, exercise without intensity is meaningless, and that's what we're determined to tackle here at AD.

 

Stampede Stim – The Intensity Amplifier

STIMM-3D-new-version-500x500

While getting more sleep, reducing stress and eating correctly all help to physically and mentally prepare you, at AD we're about maximising potential. If there's room for improvement – and when it comes to intensity, there undoubtedly is – we're going to pounce on it.

Stampede Stim is the creation of what has been a long, difficult project for us. Against all odds, we believe we now have the industry's finest intensity amplifier, designed to cause an enormous upsurge in neurological and physical performance. But it was far from an easy process in creating Stampede Stim.

As you'll probably know, some companies have been content to jam a bunch of stimulants into a tub for too long now and call it a “concentrated pre-workout”. What they basically meant was something that would blow your head off, but they neglected to tell you that this temporary form of decapitation doesn't give you your head back anytime soon. Instead, it's one you're forced to have a restless night sleep on, anxiety, and a pulsating heart that may temporarily enhance performance but is more harmful than good in the long-term.

No, we refused to be another one of those. Instead, we went to the drawing board and looked at what worked, what worked extremely well, and which ingredients were more harmful than good in a pre-workout formula. It's fair to say that this was a long, arduous process, but in the end we've got it bang on the mark. Nothing was skipped on in the meticulous creation of this beast, and we were sure that the product would be massively effective whilst you train, but not induce a crash so that you can't come off it. We're proud to that Stampede Stim is different than others in that regard.

Here's what you can expect from Stampede Stim in that relentless quest for intensity.

 

Increased Mental Awareness, Concentration & Cognitive Performance

Stampede Stim combines efficacious dosages of Choline Bitartrate, N-Acetyl L-Tyrosine and Velvet Bean Extract to optimise cognitive performance. These ingredients work to not only stimulate concentration, but also encourage positive activity of 'feel good' neurotransmitters that will positively influence your mood and approach to a task. An ideal combination when approaching a killer workout that requires your utmost concentration.

 

Increased Awareness

Perhaps intertwined to the last section, but still deserving of its own mention, Stampede Stim contained crucial dosages of ingredients that will elevate your responsiveness and mental awareness to your surroundings, which will display a strong correlation to power output. Which brings us onto...

 

Increased Power Output

The amount of force you generate is equivalent to the stimulus to improve a muscles potential to grow or to increase your strength on an exercise. This is duly taken care of with Stampede Stim; caffeine and guarana are 2 ingredients linked to increasing your Central Nervous Systems (CNS) ability to perform, and the result is the impetus for your body to adapt.

 

Increased Stamina

Stampede Stim is what we call an 'anti-fatigue' supplement in that it mentally fights off the effects of tiredness and sluggish performance. The synergy between the compounds within the formula will ensure your workouts last longer and maintain the intensity right until the final rep, which is a crucial aspect of enhancing your physiques aesthetics and overall performance. Don't underestimate the critical importance that increased stamina will have in supercharging your results.

 

A Product We Can All Utilise

Stampede Stim is hard-hitting, ethically dosed and proven to work. It will provide an upsurge in positive mental activity, amplify your CNS to increase power output and work powerfully and effectively to increase every conceivable aspect of performance. That's the type of supplement we think everybody can benefit from at AD, and we're proud to say Stampede Stim stands along as a leader in pre-workout stimulant category. It's time to harness the power of untamed intensity to see what it can do for your gains.

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Stampede Stim / Neuro & AminoTaur article for Monster Resource

Posted By ProjectAD on May 19, 2015

At AD, we're huge on performance. We see performance as the primary driver of physical changes in the body and the stimulus to improve. Want to build muscle at a rapid rate? Focus on your performance. Want to get shredded rapidly for summer without losing an ounce of muscle? Focus on your performance. And want to be fast, strong and explosive? Ditto. Performance is paramount.

With so many bogus products flooding the market with pitiful dosages, we figured it was time for change, and 3 of our latest performance-focused formulas prove that. We've covered them in separate Monster resource articles for you, but now it's time to give you the lowdown on what each one is, who it's for and how to stack them for unparalleled gains in strength, speed, stamina and workout intensity that are simply essential to improving every aspect of your physique.

1: Stampede Stim

STIMM-3D-new-version-500x500Question: what ultimately drives performance in the gym that leads to the stimulus to improve.

Your answer could be that stamina was essential, fighting fatigue was imperative and increasing speed crucial, and you'd be correct. But what's the underpinning, fundamental basis of all these aspects firing on full cylinders? You guessed it, it's intensity.

Stampede Stim is a powerful stimulant formula designed to amplify your intensity levels in the gym. We've seen too many products in this category not deliver the goods, so we've been determined to overcome the ill-induced crashes people received from other products in this range before.

Our end result is a stunning, powerful stimulant formula, with an emphasis purely on quality ingredients that massively ramp up intensity levels without any crash at the end of consumption.

Intensity is all about maximising productivity. Think of Stampede Stim as the sort of product that you'd take if you were told you had to outpace a pack of bloodthirsty wolves before they tore you to pieces – that's the sort of productivity it and intensity you can expect to receive from it.

When To Use It: Solely pre-workoutWho Should Use It: Individuals focused on intensity (everyone) can benefit from Stampede Stim. If you're extremely tolerant to stimulants, then it may best be avoided, but otherwise, this is a product any athlete can reap results from consuming.Stack It With: AminoTaur pre & intra-workout

AD-neuro-bottle-500x500

2: Stampede Neuro

Stampede Neuro is for those who want to gain that cognitive and mental edge without consuming a heavy stimulant-based formula.

Neuro is a relatively new breed of supplements known as 'nootropics' that display exciting mental benefits and activity for people who use them. Studies have thus far shown that they are able to increase concentration, focus and drive and potentially even enhance intellectually ability. Pretty cool, eh?

A really neat and appealing aspect of Stampede Neuro is its appealing versatility. This isn't just a product solely designed to amplify workout performance, it can be used for periods of intense study, business presentations, or even pressured social scenarios where you need to have your head in the game and concentrate.

The great thing about Stampede Neuro is that it's stimulant free. So if you're looking for something that's going to give you a real mental and cognitive boost without any possible comedown afterward, then this is undoubtedly the product you need to be looking at.

When to Use It: Pre-workout, before high-pressure social situations, pre-study and before asking chicks out on dates.Who Should Use It: Anybody involved in fitness, business professionals and even students looking for a cognitive edge can use Stampede Neuro.Stack It With: AminoTaur pre & intra-workout. You may alternate between Stampede Stim and Neuro depending on your wants / needs on a particular day (we frequently do this at AD HQ, as do our athletes)

3: AminoTaur

aminotaur-essential-3d-clean-500x500In our humble opinion, AminoTaur is not only the most unique amino acid supplement available on today's saturated market, it's by far and away the most potently dosed and effective.

At AD, we've seen pitiful dosages in BCAA supplements that don't even come close to the recommended 3.2grams needed to maximise protein synthesis response in individuals. Not only that, but they also skip on including Essential Amino Acids (EAA's) in their formulas, an integral component in nutrition needed to fuel muscle repair and recovery.

At AD, we've rectified both of these problems. There's a colossal 13grams of amino acids in AminoTaur, with a whopping 7grams of BCAA's including 5grams of the key anabolic amplifier Leucine, in addition to 6grams more EAA's needed to fuel muscle growth, repair and general health functions for intense training athletes.

AminoTaur is not only a fantastic pre & intra-workout supplement, we also recommend sipping one serving daily between whole food meals in order to maximise muscle protein synthesis levels.

Bigger and better dosages of key amino acids needed to support athletes. Isn't this the amino supplement you've been crying out for?

When to Take It: Pre and intra-workout, as well as in between whole food meals to maximise muscle protein synthesis.Who Should Use It: Athletes concerned with muscular growth, muscle preservation, fat loss and increased performance capabilities should consume AminoTaur.Stack it With: AminoTaur goes equally well with both Stampede Stim & Stampede Neuro, whatever your preference is for those 2. You can also integrate all 3 and alternate between Stim & Neuro pre-workout, whilst using Neuro away from training for other aforementioned scenarios.
At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Sleep Deprivation & You – Part 2 Grazed

Posted By ProjectAD on January 29, 2015

joe_binley_04_14_0029In Part 1 of our article series into sleep deprivation, we were able to analyse how even a short reduction in REM sleep was able to effectively thrash testosterone levels significantly, leading to poorer muscular gains, sexual activity and even less fat loss.

 

We countered this point by not only suggesting an immediate implementation of BullDoze to combat these disturbing findings immediately, and to enhance REM sleep so that we can resume gaining muscle at an appropriate rate.

Today, we're going to look at some of the other ill-effects of sleep deprivation, and how they can effect your physique and overall well-being.

 

862144_10151796350887542_625111467_nNutrient Partitioning: This is a common term used to describe how bodybuilders and athletes distribute ingested nutrients throughout their body's. An individual with good nutrient partitioning will shuttle nutrients towards protein synthesis (muscle building), as well as the effective storage of glycogen in muscles.

It's no surprise to see several studies conclusively saying that even short term sleep deprivation leads to an enhanced rate of fat gain, as well as the body shutting off mechanisms able to blunt fat burning by up to 30%!

 

Insulin sensitivity: Studies conducted over the course of three weeks show that healthy adults have enhanced insulin resistance, as well as being more prone to metabolic syndrome and hypertension.

Insulin sensitivity is closely tied to nutrient partitioning, and it's also where a supplement such as Matador can work wonders to correct. Ever thought you gain too much fat and not enough muscle, despite being reasonably good on your diet? You probably have poor nutrient partitioning / insulin sensitivity.

 

Cognitive Performance: Not only does a prolonged reduction of sleep result in increased levels of depression, it also lowers cognitive performance with prevalent aspects being harmed including problem solving and creativity.

 

Immune System: Lack of sleep damages your body's ability to fight back against illness and diseases, the most crucial defensive mechanisms necessary for survival.

Supplementing with InvinciBull can effectively safeguard you against this aspect.

Cortisol: Perhaps invariably, sleep deprivation leads to an increase in the body's secretion of cortisol, a catabolic hormone released during periods of stress. Excessive levels of cortisol are a common enemy of bodybuilders and athletes, and will wreak havoc across all areas of physique and performance.

Fighting Back Against the Enemies

Obviously, we're not going to leave you hanging without the solutions to any of these problems! And while BullDoze is the first port of call to rectify the sleeping issue, here's a few additional options you may wish to consider if you're intent on really taking your gains to the next level:

For Nutrient Partitioning: Matador & TauroTest (ShredaBull is cutting)

For Insulin Sensitivity: Matador, ShredaBull & TauroTest

For Cognitive Performance: Shredabull

For the Immune System: InvinciBull & Grazed

For Cortisol: Grazed, InvinciBull & either Bullk or TauroTest V2.

GET YOUR HANDS ON GRAZED NOW!!!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Sleep Deprivation & Testosterone – Taurotest

Posted By ProjectAD on January 29, 2015

Here at AD headquarters, we're proud of telling our customers to “Dream Big”.

Unfortunately, for many of you guys, getting jacked and shifting tons of poundage continues to remain a pipe dream. Are we contradicting ourselves?

The sad reality lies in a simple truth that's so easy to rectify, yet so grossly ignored by many of us in the iron game. We are still not getting enough sleep.

This begs two questions: A) What are the adverse effects of sleep deprivation on body composition and performance? B) How much sleep per night do I need to rectify this?

 

Today we're going to take an in depth look at both of these.

joe_binley_04_14_0027

The Effects of Sleep Deprivation on Testosterone

You probably know by now that testosterone is the king of the sex hormones. Not only is it the king of those, it's also the key catalyst for muscular growth. Without testosterone, it's like trying to drive a car with no juice in the tank: it won't start. And this is exactly the dilemma so many of people in modern society are facing today.

A 2011 study by the Journal of the American Medical Association (JAMA) studied a group of 10 men over the course of 1 week and monitored their testosterone levels. After 1 week of enforced sleep deprivation (5 hours per night), the group immediately produced 10-15% less testosterone on average per night.

What's crucial to remember here is that the testosterone is replenished at night, and it seems that the lack of sleep we have is directly proportional to how much testosterone we're able to generate.

And this study was composed over the course of 1 week; just imagine how disturbing the findings would be if they stretched it over the course of a month! It would be scary to see how much testosterone would plummet over the course of 30 days of continuous sleep deprivation. If 1 week is able to reduce our rate of muscle building by 10-15% in healthy adult males, just imagine how much potential you're losing due to a stressful job, poor nutrition and lack of green space in your environment. One shudders to think of the consequences.

How Much Sleep Per Night Do I Need?

EDT escalating density trainingIn the formulation of BullDoze, we consistently reiterated the fact that not only is it a supplement for Growth Hormone production and REM sleep, it was also a matrix designed to completely revamp your hormonal patterns, including assisting your flailing T-levels.

Research has proven consistently that REM sleep (Rapid Eye Movement) is best achieved between 7 ½ to 9 hours sleep per night in healthy individuals. BullDoze was designed first and foremost to address the deficiency of quality REM sleep the working population experiences and to reverse its catastrophic effects. Anything less can appropriately be classed as sleep deprivation and may have an adverse effect on building muscle and losing fat, just to name two of the results of sleep deprivation.

For one month, to revitalise your test levels, we want you to try this protocol:

 

  • 3 Capsules of BullDoze 30 minutes before bed every night – lights off in the room, focusing on meditation or light reading (no electronics) to ease into sleep. Get at least 7 hours. Go to bed earlier.
  • Take 2 capsules of Tauro Test in the morning, afternoon and pre-workout to combat diminished testosterone, combat elevated levels of estrogen and 'flabbiness' due to sleep deprivation and enhance muscle building hormones.

If you're not amazed at the results in 1 month due to these subtle changes in supplementation, then come back and leave us a comment on this article and tell us we were wrong.

Sometimes you have to take decisive action over areas where your performance is poor. Now that you know the cold hard facts, are you going to continue pretending sleep deprivation isn't an issue in your life?

We know which side of the fence we're sitting on – and it's armor plated with BullDoze & TauroTest.

GET YOUR HANDS ON TAUROTEST NOW!!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

Sleep Deprivation & You Part 1– Grazed

Posted By ProjectAD on January 29, 2015

In Part 1 of our article series into sleep deprivation, we were able to analyse how even a short reduction in REM sleep was able to effectively thrash testosterone levels significantly, leading to poorer muscular gains, sexual activity and even less fat loss.

We countered this point by not only suggesting an immediate implementation of BullDoze to combat these disturbing findings immediately, and to enhance REM sleep so that we can resume gaining muscle at an appropriate rate.

Today, we're going to look at some of the other ill-effects of sleep deprivation, and how they can effect your physique and overall well-being.

 

Nutrient Partitioning: This is a common term used to describe how bodybuilders and athletes distribute ingested nutrients throughout their body's. An individual with good nutrient partitioning will shuttle nutrients towards protein synthesis (muscle building), as well as the effective storage of glycogen in muscles.

sleep

It's no surprise to see several studies conclusively saying that even short term sleep deprivation leads to an enhanced rate of fat gain, as well as the body shutting off mechanisms able to blunt fat burning by up to 30%!

Insulin sensitivity: Studies conducted over the course of three weeks show that healthy adults have enhanced insulin resistance, as well as being more prone to metabolic syndrome and hypertension.

Insulin sensitivity is closely tied to nutrient partitioning, and it's also where a supplement such as Matador can work wonders to correct. Ever thought you gain too much fat and not enough muscle, despite being reasonably good on your diet? You probably have poor nutrient partitioning / insulin sensitivity.

Cognitive Performance: Not only does a prolonged reduction of sleep result in increased levels of depression, it also lowers cognitive performance with prevalent aspects being harmed including problem solving and creativity.

Immune System: Lack of sleep damages your body's ability to fight back against illness and diseases, the most crucial defensive mechanisms necessary for survival.

Supplementing with InvinciBull can effectively safeguard you against this aspect.

Cortisol: Perhaps invariably, sleep deprivation leads to an increase in the body's secretion of cortisol, a catabolic hormone released during periods of stress. Excessive levels of cortisol are a common enemy of bodybuilders and athletes, and will wreak havoc across all areas of physique and performance.

Fighting Back Against the Enemies

Obviously, we're not going to leave you hanging without the solutions to any of these problems! And while BullDoze is the first port of call to rectify the sleeping issue, here's a few additional options you may wish to consider if you're intent on really taking your gains to the next level:

For Nutrient Partitioning: Matador & TauroTest (ShredaBull is cutting)

For Insulin Sensitivity: Matador, ShredaBull & TauroTest

For Cognitive Performance: Shredabull

For the Immune System: InvinciBull & Grazed

For Cortisol: Grazed, InvinciBull & either Bullk or TauroTest V2.

GET YOUR HANS ON GRAZED NOW!!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

How Many Carbs Should I Eat?

Posted By ProjectAD on January 29, 2015

1621871_594426957313020_763729263_nThe war on carbohydrates is relentless.

For years now, the media, the scientists, and even the gym rats have all at some stage attempted to discredit and tarnish carbohydrates.

We shouldn't be too surprised. The same treatment was once bestowed upon high protein diets, as well as how the macronutrient fat was the root of all evil and diseases.

 

Luckily, times changed, and we got better educated on those two macronutrients in order to properly assess how we can plan them into our diets and utilise their benefits. Unfortunately, the same can't be said about carbohydrates: they're well and truly the victims of an unwarranted, merciless beating that shows no sign of stopping any time soon. That's about to change, however.

Why Carbs are Important

Love 'em or hate 'em, your physique needs carbohydrates if it is to build muscle at a substantial rate and optimise performance levels. The biological facts remain as plane as daylight: anaerobic, high-intensity activity requires carbohydrates (glucose) as fuel. Whether you provide them directly or indirectly (gluconeogenesis) is your choice. But if you side with the latter, then muscle breakdown (catabolism) is a very real risk.

It's also poor for maximising muscular gains. Insulin, probably the most juxtaposed and misinterpreted hormone in the world, is at its core anabolic and necessary for muscular gains. Without insulin being secreted, your gains are going to be the equivalent of trying to drive a car at 100mph in first gear. Frankly speaking, we need it to shift gears.

But this is where the problem starts. Consume too little, and you'll fail to build muscle. Consume too many, and you'll get fat. While insulin sensitivity generally determines the effectiveness of how you partition nutrients to various cells and construct new muscle tissue (which is why we created Matador, to enhance this sensitivity), body type also plays a prevalent role in your physiological disposition.

So, here are the recommendations:

matador-500x500Ectomorphs (naturally skinny dudes) & Highly active individuals: Eat between 3-4 grams of carbohydrates per lb of bodyweight. Take 2 capsules of Matador post-workout with a high carb meal, and 2 capsules along with another calorie dense meal during the day.

Mesomorphs (naturally muscular guys): Eat between 2.5-3grams of carbohydrates per lb of bodyweight. If you're also regularly active and work a demanding job, then move towards the upper spectrum of carb intake. Take 2 capsules of Matador post-workout with a high carb meal, as well as 2 caps with another calorie dense meal during the day.

Endomorphs (naturally bulky dudes) and inactive individuals: Eating carbs are definitely more problematic if you fall into this category. There's also the issue of insulin sensitivity, which makes supplementing with Matador all the more imperative to partition nutrients away from fat cells, and to maximise a slow rate of muscular development, utilising all the precious nutrients we intake as opposed to directing them towards fat storage. If you're really adamant you need more carbs for muscular gain, then you should implement a strategy of two capsules of Matador with each calorie dense / high carb meal in order to shut off fat gain and direct nutrients towards muscular building (protein synthesis).

Endomorphs or inactive individuals looking to build muscle, yet concerned with fat gain, also need to worry about the potential of a flagging performance. To reverse this, integrate Raging Full into your arsenal as your intra-workout, which will provide rapidly digested carbohydrates able to act as workout fuel and to amplify your intensity in the gym and ensure you're not missing out on anything.

 

Conclusion

Be sensible with your carbohydrate intake, and most importantly, if you're concerned with the way your nutrients are being partitioned (i.e. too much fat gain / not enough muscle), then double up on the Matador in your calorie dense meals – it'll make the world of difference in positively influencing your insulin sensitivity and maximising your rate of muscular gains.

Lastly, for those of you who want to scale back on your carb intake, and maybe work a desk-bound job and are fearful of carbs, the inclusion of Raging Full as a deterrent to flagging workout intensity is imperative and a fully-fledged solution to committing to powerful, progressive workouts.

Leave nothing to chance and keep Project AD in your corner at all times in this constant war on muscle and fat.

GET YOUR HANDS ON MATADOR NOW!!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

1 Month to Insane Fat Loss

Posted By ProjectAD on January 29, 2015

If you were told that you had to lose 8-10lbs of pure fat in 4 weeks or that your house would be repossessed, would you still say “I'll lose muscle too fast, sorry, I pass”?

Of course not.

People have the notion that anything done quickly is incorrect, especially when it comes to either building muscle or losing fat. Bulk too quick, and you'll become a tub of lard; cut too fast, and you'll become skin and bones.

 

This article challenges the status quo with a concrete, 4 week rapid-fat-loss plan that will give you a headstart on your Summer cut, or maybe scale back on some recent unwanted fat accumulated over the Christmas / January period that's carried into the New Year.

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The Plan

 

It all starts with nutritional guidelines. Here's what you're going to be following for the next 4 weeks.

Daily caloric intake = bodyweight in lbs x 10 (I.e 200lb individual consumes 2,000kcals per day)

Protein intake = 1.3grams per lb of bodyweight (I.e 200lb individual consumes 260grams protein / 1040kcals)

Fat intake = bodyweight x 0.33 = 660kcals % 9 to get fat intake (I.e 200lb individual consumes 73grams of fat)

Carbohydrate intake = Whatever remains

One day per week, you'll eat your bodyweight in maintenance calories (bodyweight in lbs x 14-15), and you'll use the carbohydrates to bring up the calories. This will refill depleted glycogen stores, help reset leptin, and offset metabolic slowdown. On this day, it's crucial to take 6 capsules of Matador in order to improve insulin sensitivity and partition nutrients towards muscle cells. Without Matador, there's always the chance that there will be an overspill of nutrients into the bloodstream resulting in fat gain.

861602_10151796350867542_948428691_nTraining

The initial dietary changes will result in substantial fat loss. However, it won't get you near the the 8-10lbs target we're aiming for. What we'll need, is a hardcore training program combined with effective supplementation to amp up the amount of calories burned.

The most important part of the training program is to adhere to the five sessions per week to increase overall calorie expenditure. Anything less and we won't reach the lofty targets we've set.

Day 1: Chest / Shoulders / Triceps (Pick 5-6 exercises and aim for 8-15 repetitions) + 5 minute barbell complex

Day 2: High-intensity interval training (HIIT) 20 minutes

Day 3: Back / Biceps (Pick 5-6 exercises and aim for 8-15 repetitions) + 5 minute barbell complex

Day 4: HIIT 20 minutes stationary bike

Day 5: Legs (Pick 5-6 exercises for quads / hamstrings / calves and aim for 8-20 repetitions) + 5 minute barbell complex

 

Supplementation

The final piece of the jigsaw which will push us over the finish line and into the promised land of that elusive 8-10lb fat loss region will be a powerful thermogenic formula called ShredaBull.

Shredabull will increase basal metabolic rate (BMR), and also enhance the amount of calories burned during grueling training sessions.

In addition to this, Shredabull will also enable us to stave off cravings on a strict calorie restrictive diet, stay focused due to its NeuroZone matrix and also minimise cortisol, which can be a catabolic hormone when cutting.

3 capsules of Shredabull per day is mandatory to the success of this program, otherwise we won't reach the elusive amount of calorie expenditure necessary to strip off the visceral fat around the abdomen as well (where a build-up of cortisol will cause fat and estrogen to accumulate, hence the flabby, protruding stomach). Shredabull contains matrix's to tackle both.

Other products for the program include Matador for the refeeds, while Grazed is a necessity to ensure you're hitting nutrient requirements in a calorie deficit.

Lastly, Bullk or TauroTest V2 are highly desirable solutions to counteract plummeting testosterone levels that inevitably take effect when dieting.

GET YOUR HANDS ON SHREDABULL NOW!!

At Project AD, we are committed to effective formulas that flat-out work. Science and innovation are at the heart of our brand, and every product we put out on the market is meticulously tested on a diverse range of athletes who feedback to us on whether or not they will benefit the consumer before we release it.
It is this painstaking commitment to excellence that attracts the high calibre of athletes that make up #TeamAD.
All of our athletes use our formulas, are passionate about educating others, and stand behind our range as a testament to the effectiveness of the line. It’s the reason they say the Project AD range is the #AthletesChoice.

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