Author: Joe Binley

The founder & CEO of Project AD, Joe Binley is an eminent name in sports nutrition. Responsible for pioneering innumerable groundbreaking formulas - from Shredabull Untamed to Stampede Untamed - he is also a renowned expert on ketogenic dieting and contest prep for some of the industry’s most famous bodybuilders. Joe is committed to developing the world’s best sports nutrition brand, while maintaining its values of integrity and innovation along the way.

The Best Pre-Workout You’re Ignoring

Posted By Joe Binley on May 3, 2018


Since the release of Stampede Untamed, we’ve seen customers go wild. The desire to increase the dosage to 2 scoops, 3 scoops, and beyond is concerning to us at Project AD.

Sounds contradictory? Allow us to elaborate.

Stampede Untamed is an intensity amplifier. It works best when combined with optimal nutrition & recovery habits to maximise workout performance.

What it has not been designed for is to mask deficiencies in your nutrition and recovery regime. To do this would be to use the supplement in the wrong way.

You Must Use Stimulants Sparingly

Stampede Untamed is a hell of a product. It’s also an extremely strong stimulant – a very unique one, in fact – that produces unrelenting clean energy.

However, this doesn’t change the fact that like with all stimulants, you need to exercise caution over its use.

The key is to cycle the product efficiently, with periods of 8 weeks of use followed by a 4 week break, or alternatively, only using the product on the days you need it the most.

If you’re running it alongside Shredabull Untamed, you need to be particularly prudent about how much of the product you’re consuming.

The Missing Ingredient to Success: SLEEP

Sleep is paramount to workout performance for innumerable reasons. It positively influences a cascade of hormones that ensure the body functions optimally both physically and cognitively.

Sleep deprivation has an adverse effect on the following biological functions in the body:

  • Testosterone Production
  • Growth Hormone (GH) Production
  • Insulin Sensitivity
  • Nutrient Partitioning
  • Fat Loss & Muscle Gain
  • Recovery Capabilities
  • Cognitive Performance & Mental Health

With so much at stake, the question we have to many of our customers is simply…

“Why? Why neglect sleep when it’s paramount to the aforementioned bodily functions?”

It’s a question that baffles us, yet so many continue to think they can get away with lacklustre sleep.

The fact remains that in a hedonistic society in which we all seek extreme outlets as a ‘release’, sleep remains the most underrated, overlooked factor in enhancing happiness and promoting overall health, physical development and performance. This MUST change.

A Temporary Solution: BullDoze

In later #ADBlog’s, we’re going to cover extensively effective ways to enhance your overall quality of sleep and how to create winning habits as part of your daily life that create elite-level performance for you as an athlete.

As a fast-track solution in the short-term, however, we want you to supplement with 3 capsules of our world-renowned sleep & recovery formula BullDoze 30 minutes before bed.

BullDoze will induce a swift sense of relaxation from the first dose, lowering anxiety and promoting restfulness allowing you to “switch off” more quickly at night.

When you’re asleep, the overall quality of your rest will be enhanced greatly as the formula works to elevate GH levels and promote overall REM sleep, leading to enhanced recovery.

You’ll wake up more refreshed and reinvigorated to smash your goals in the short-term, but hang fire for later articles on the AD Blog where our team of athletes will really dissect and break down the science behind sleep and what it takes to become a world-class athlete.

The 3 Fundamentals of Muscle Gain for EVERYONE

Posted By Joe Binley on April 24, 2018

When you break down building muscle, it’s really not that difficult. Yet in ever-complex and wandering human mind, it’s worth reminding ourselves exactly what the fundamentals are so that we never forget the core principles that define freaky muscle mass.


1)   You Have to Provide a Stimulus for the Body to Grow

Muscle gain starts in the gym.

When we lift weights, we recruit muscle fibers and break them down causing microtrauma.

These ‘tears’ in the muscle send a signal to the body that they need to be repaired – effectively “filled” with fresh materials in order to remodel them to grow.

In order to kick-start the process, you need to train with intensity to cause this stimulus, and the best way to do this is by increasing the volume, sets, reps, and weight lifted in each training session.

Therefore, the #1 rule is to progressively increase your training intensity in each session to stimulate the remodeling process.

How AD products Can Help You At This Stage:

Our flagship intra-workout powerhouse Raging Full can be utilized to prolong workout intensity, where as Nitr-OX can deliver nutrients and improve cell volumisation to working muscles during intense training. Keep both in your locker to maximise stage #1 of the process.

If you struggle to “get in the zone” pre-workout, then Stampede Untamed needs to be in the product in your locker as a reserve assurance you can generate the intensity needed to grow new muscle tissue.


2)   You Have to Feed the Stimulus

Now that the damage is done, the emphasis shifts to the fuel needed to replenish the body.

This is achieved through strategic nutrition.

When we say ‘strategic’, we’re referring to planned calorie-counting based on individual needs and goals. If it’s to build muscle, then you’ll have to figure out how many calories you need to consume on a daily/weekly basis in order to be in a calorie surplus.

As a rule of thumb, being 500 calories above your ‘maintenance’ calorie needs on a daily basis is a good starting point to progressively adding at least 1lb of lean muscle per week while keeping fat gain to a minimum.

How AD products Can Help You At This Stage:

Products like Ravenous can help increase appetite and overall gut health if you struggle to consume enough calories, while Matador improves nutrient partitioning and ensures that calories are directed to building new muscle tissue and away from fat storage.

3)   You Have to Recover From the Stimulus

The final piece of he jigsaw lies in how fast you recover.

Why? Because it’s the determiner in how quickly you can restart the muscle-building progress again.

Effective recovery is highly dependent on nutrition, but it also paramount to ensure that your hormones are functioning effectively such as testosterone & Growth Hormone (GH), which play pivotal roles in the formation of new muscle tissue.

To achieve this, make sure you’re getting at least 7 hours of restful sleep each night, and are trying your best to live as stress-free as possible by incorporating some mindfulness practices into your daily routine.

How AD products Can Help You At This Stage:

If you struggle to sleep at night and ‘switch off’, then Bulldoze will induce a swift dose of relaxation and reduce anxiety from the very first serving, in addition to priming the body’s hormones for a restful nights sleep of recovery.

The cherry on the cake is a natural testosterone amplifier such as TauroTest, which tackles hormonal development from multiple pathways and aims to improve muscle building from innumerable hormonal perspectives.

5 Reasons Your Workouts Suck – And What to Do About It

Posted By Joe Binley on April 24, 2018

Tired of crappy sessions that do nothing for building muscle and losing bodyfat? Here are 5 areas you may be going wrong in, along with how to address them.


1) You Don’t Sleep Enough

Let’s start with the basics.

If you don’t have adequate sleep (7-8 hours), how do you expect to support the intensity needed to build muscle from your training sessions?

Answer: You can’t.

A lack of sleep wreaks havoc on testosterone production and overall hormone development, leading to inconsistent workouts that are lacking in mental focus and physical preparedness.


  •      Focus 1 week solely on going to bed 1 hour earlier than normal
  •      Make your bedroom into a cave-like environment that blocks out artificial light and electronics
  •      Supplement 1 serving of BullDoze 15-30 minutes before bed.

2) You’re Demotivated

What’s wrong with you, man?

In all seriousness, being demotivated in cycles is part-and-parcel of your training career, and it happens even to the best of us.

If you’re generally demotivated with fatigue and struggling to generate intensity, then it may point to a physiological solution that’s needed. Either way, the following are some good techniques to push through demotivation:

  •      Take 1 whole week off training and focus on sleeping better (or deload, lowering the weights)
  •      Change your training program to favour strength movements (back to basics with goal-setting)
  •      Take 1 serving of Stampede Untamed 20-30 minutes pre-workout.


3) Your Nutrition Doesn’t Support Workout Performance

If you’re flagging badly during your workouts, then it’s likely that your nutrition isn’t on point.

This in itself could require a specialist nutritional coach to examine where your nutrition is stuttering, but it’s possible that you’re either not consuming enough calories, or you’re not following an effective intra-workout regime.

Ways to prime your body nutritionally for your workouts include:

  •      Up the carbohydrates once a week if you’re dieting to support glycogen replenishment
  •      Work out your designated daily macronutrient requirements using a calculator online based on your goals
  •      Harness the power of intra-workout nutrition with Raging Full as a super carbohydrate source to prolong endurance, recovery between sets and overall intensity.

4) Excessive Amino Acid Depletion

This may be particularly relevant if you’re long into contest prep or dieting, and your body has started to break down amino acids for fuel.

Not only is this dangerous to your hard-earned muscle mass, it’s also a huge problem for your training performance.

But it’s not just dieters at risk: people who perform large amounts of volume or train with a high frequency also run the risk of breaking down aminos excessively during training.

Without sufficient amino acids ensuring your muscles are fuelled, your recovery between sets will drop dramatically as you struggle to maintain overall performance – the science is pretty conclusive on this.

Here’s what to do when this happens:

  •      Carefully watch overall protein intake during the day, upping it slightly if you’re dieting to offset the potential for muscle breakdown.
  •      Take 1 serving of Grazed throughout the day to support your immune system and fuel your muscles with amino-sparing EAAs.
  •      Consume AminoTaur pre & intra-workout to prevent excessive amino acid depletion during training.

5) You’re Training Too Frequently

It’s rare, but on occasion, it does happen to the overenthusiastic lifter.

Sometimes, we can get so frustrated with our plateaus that we attempt to simply push through them, not realizing often the solution is to do the complete opposite and rest.

If you’re the type of lifter likely to adhere to that description, then consider the following options:

  •      Take a De-load week from heavy training and focus on higher repetitions and overall mobility work as a priority, without going to failure.
  •      Reduce your overall training volume and refine your focus to compound movements
  •      Support overall hormonal development optimally with TauroTest to ensure your testosterone is firing on all cylinders and that it’s not responsible for your drop in performance.

3 Powerful AD Stacks for Physique & Performance Goals

Posted By Joe Binley on April 23, 2018

Want to take your physique and performance to the next level with ProjectAD? Consider these powerhouse stacks next time you’re browsing our online store.

If your goal is…

Muscle Gain

Then stack these products:

  •      TauroTest: a powerful natural testosterone booster able to enhance muscle-building capabilities, TauroTest needs to be top of the pyramid for anybody concerned with optimizing hormonal development for muscle gain.
  •      AminoTaur Essential: not just for intra-workout, AminoTaur can be used in between meals to spike protein synthesis and overcome the refractory response. Take 1 scoop twice daily in-between meals, in addition to intra-workout to enhance performance capabilities.
  •      Bulldoze: Sleep like a baby if you want to grow. Bulldoze optimizes GH levels in the body as well as inducing a calm, state of restfulness before bed. Additionally, it also enhances recovery between grueling sessions which is paramount if you’re to train with the frequency necessary to build muscle.
  •      Ravenous: If you’re going to grow, you need the calories to do so, and that’s where Ravenous steps in. Further more, you also need to ensure your gut health is up to scratch to assimilate the nutrients correctly, which the product also ensures your body does correctly.

If your goal is…

Fat Loss

Then stack these products:

  •      Shredabull Untamed: the big one. The fat incinerate, thyroid master, appetite-controller and energy enhancer. No fat loss stack is complete without our flagship product.
  •      Matador: Our glucose disposal agent ensures that any carbohydrates you ingest when dieting don’t spike insulin excessively, improving nutrient partitioning and ensuring the calories you ingest are maximized for energy production – crucial when dieting where every calorie is precious.
  •      Grazed: When you’re reducing calories, it’s important to safeguard your health as your body is biologically primed to go into survival mode. Grazed ensures you get all the essential greens and superfoods needed to support the immune system, gut health, and even retain muscle mass with its blend of essential amino acids.
  •      Stampede Untamed: It’s normal for energy and motivation to drop during periods of calorie restriction. However, it’s crucial to maintain training intensity when the goal is to preserve muscle mass, and that’s why Stampede Untamed is so important to have on hand during days where you’re struggling. Just 1-2 scoops pre-workout can power you through those grueling sessions when you’re depleted of energy or coming towards the end of your prep.

If your goal is…


Then stack these products:

  •      NitrOX: ensures nitric oxide production is maximized in the body, delivering nutrients directly to muscle cells and increasing overall muscle hypertrophy during sessions. Be prepared for muscle-swelling pumps like you’ve never experienced before.
  •      Raging Full: an intra-workout powerhouse that replenishes depleted glycogen stores with the world’s most powerful carbohydrate – HBCD. Raging Full also contains a hefty dose of Citrulline Malate which sustains overall endurance and improves energy output. Ideal for athletes who have a lot of volume in their training sessions.
  •      AminoTaur Essential: during training, amino acids can be broken down for energy at the expense of muscle tissue. AminoTaur ensures this doesn’t happen and also enhances recovery time between sets, something BCAAs have been proven extensively to do in scientific literature.
  •      Stampede Untamed: because without intensity, your training means nothing. Always keep it on hand when you’re in need of a serious mental kick to amplify training intensity.

5 Important Questions on Stampede & Shredabull Untamed Answered

Posted By Joe Binley on April 23, 2018

Since the release of Shredabull & Stampede Untamed, we’ve been inundated with questions surrounding the products and how to get the most out of them.

We are aware that there is some confusion on whether they can be used alongside each other effectively, so hopefully this article dispels some of the misconceptions surrounding two of our greatest creations.

If we haven’t covered a question you think is relevant, then please let us know in the comments section below or by following us on social media where we’ll be more than happy to help.

1: Can both products be stacked together?

Let’s start with the most obvious: can Shredabull Untamed & Stampede Untamed be stacked together?

The answer is an emphatic “Yes!”.

While both products do stimulate some of the same biological pathways in the body, they have still been designed in synergy with one another.

As for the ideal dosing protocol, we’ll come onto that below shortly…

2: Is it necessary to take breaks when using Stampede & Shredabull Untamed?

We most definitely recommend cycling these products to maintain their effectiveness in the long-term.It is a well-known fact that the human body is adept at quickly tolerating stimulants, and while these ingredients aren’t the only reason to consume Stampede & Shredabull Untamed, it’s certainly one of the primary features that our customers benefit from.

Ideally, alternating breaks every 4-8 weeks is preferable if consuming over 1 capsule per day of Shredabull Untamed, and the same for 1 scoop of Stampede Untamed per training session.

There is a degree of intuitiveness on your behalf to see if you stop responding as effectively to the stimulants or feel as though your adrenals could do with a rest. Pay attention to how your body reacts to the products in order to prolong long-term effectiveness.

3: Should I avoid other stimulant-based products when consuming these products?

We most definitely recommend avoiding all other stimulant-based products when cycling Stampede & Shredabull Untamed.

A morning coffee may suffice, but for most people, anything extra combined with these two beasts is likely to result in an uncomfortable experience in tolerating the potency of the products.

4: What’s a good protocol to stack both together?

As a rule of thumb, always take 1 capsule of Shredabull Untamed in the morning, preferably immediately upon waking in a fasted state for it to attack stubborn bodyfat most effectively.

A second capsule may be administered around lunch time if you’re able to tolerate its effects. However, all individuals should begin with 1 capsule at the beginning of use.

We recommend avoiding taking Shredabull past dinner time in order to allow you to still sleep soundly, especially if stacking alongside Stampede Untamed on training days.

For Stampede Untamed, take on training days only as a pre-workout as needed. Start with 1 scoop before upping the dosage only on days you really need an extra lift or after your tolerance has adapted comfortably to 1 scoop.

#TeamAD athlete & IFBB Pro bodybuilder Brad Rowe explains his personal dosing protocol below:

“I personally use Shredabull Untamed and Stampede Untamed throughout the entire year. I do not use any other stimulant products throughout the days and I do go through phases where I completely cut out stimulants to give adrenals a break and allow receptors to clear.

  • For most of the year, prep or not, I take 1 Shredabull first thing in the morning when I wake. Most people need their cup of coffee, but for me my Shredabull gets my motor going to attack my day.
  • When I begin to get really deep into prep I will take 2 caps. My first cap is first thing in the morning when I wake, and the second is when I am about to leave my house for cardio. My morning routine takes about 90 min before I walk out the door (I clean my house, shower, and pack my bag and clothes so I can do cardio, shower, eat, and train clients before I come home for my mid-morning break). This 90 min spacing allows me to get maximal fat burning from Shredabull but not get completely stimmed out by taking 2 pills right away. If things get REALLY crazy, I will take a third pill about 2/3 through my day before my evening clients for the extra fat burning and energy to survive my clients.
  • Stampede Untamed is something that I take on a case-by-case basis throughout the day. Again, I have my phases for about 6 weeks throughout the year where I cut all stims but aside from that I do use the product daily. Most days it’s just 1 scoop about 45 minutes before I train along with my Raging Full, Aminotaur, and Nitr-OX concoction. But there are days that sleep may be limited and I have to bump up to 2 scoops pre-training, and then there are those last few weeks in prep when I am close to zombie mode from limited sleep, low calories, low body fat, and high stress that I need 3 scoops. I try to limit the 3 scoop days as much as possible, but sometimes you have to do everything you can to make your workouts efficient and 3 scoops of Untamed can make a workout during a 72 hour sleepless phase still feel like you’re running on premium fuel!”

Get the breaking PDF report on the 5 reasons the big supplement/pharma companies want Shredabull & Stampede Untamed banned here.

5: Can they be stacked with any other products from the AD range?

Most definitely, and we absolutely recommend doing so.

All the products from the AD range can be stacked together comfortably, but for additional synergy and specific recommendations we recommend stacking both products with the following supplements:

Shredabull Untamed:

  •      Matador (for enhanced nutrient partitioning)
  •      Fiber+ (gut health & to assist with fat loss)
  •      Grazed (prevent adrenal fatigue, boost immune system, preserve muscle when dieting)

Stampede Untamed:

  •      Nitr-OX (enhanced nitric oxide production intra-training)
  •      Raging Full (enhanced cell volumization, nutrient delivery and intra-workout performance)

Over To You…

Did we miss anything you’d like to see covered? Let us know in the comments section below and we’ll respond ASAP.

While you’re here, don’t forget to download this BREAKING Report: 5 Reasons the Giant Supplement/Pharma Companies want Shredabull & Stampede Untamed banned.