In the nutrition world, there’s a hell of a lot of myths flying around. But there’s one in particular that’s become particularly pervasive above all others that threatens you all. The Most Dangerous Nutrition Myth… The reason this myth is particularly damaging is because it can significantly affect a hard-training bodybuilders progress in innumerable ways, …

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In part 2 of our series, we examined intuitive eating for fat loss. Today, we’re going to explore how you can eat intuitively to build muscle. If you haven’t yet read our introduction to Intuitive Eating, you can read about it here to understand the theory. Intuitive eating for gaining overall mass is probably the …

The post Intuitive Eating for Muscle Gain (Part 3 in the Intuitive Eating Series) appeared first on PROJECTAD.


Intuitive Eating – The New Way to Build Muscle/Diet For Time-Strapped Professionals You’ve heard how it goes before: Joe (Bloggs, not Binley!) is your regular guy who wants to shred some lbs/build some muscle. He manages to get to the gym 3 X per week if he’s lucky, and also has to balance a full-time, 10-hour …

The post Intuitive Eating (part 1) appeared first on PROJECTAD.


In part 1 of our series into intuitive eating we covered some basic concepts. Today, we’re going to delve deeper into how this concept works specifically for fat loss. To recap, we established that the three fundamental principles of intuitive eating were the following: You eat when you want You eat what you want Bigger …

The post Intuitive Eating for Fat Loss (Part 2 in the Intuitive Eating Series) appeared first on PROJECTAD.


Ketogenic Diets & Matador Refeedsmatador-500x500

Ketogenic diets have became immensely popular over the last decade in the fitness industry. It’s not just obese individuals who have benefited from them or out of shape average Joe’s, it’s also serious bodybuilders and recreational lifters who are most often dieting down to look peeled to the bone. Frankly speaking, if your intention is to get ripped and look awesome, then a ketogenic diet is something you’ve probably either heard of, intend to follow or have already did so in the past.

Whilst ketogenic diets have also been used to treat a variety of medical conditions such as epilepsy, their main usage in mainstream fitness remains for fat loss and weight management. Ketogenic diets have been incredibly successful in achieving weight loss in particular for overweight individuals, simply because of how easy they often are to adhere to and how rapidly they produce results.


InvinciBull & LiverMilk Article

They say worry is rust upon the blade and stress is a killer. And they’re not wrong, either.

Stress is not nearly talked about as much as it should be in the fitness community. As athletes, we like to pride ourselves on being models of good health. We eat well, train hard and look the part. Yet we still have the same socioeconomic problems as our non-training brothers and sisters: we’ve got bills to pay, capitalism to content with, family issues and the relentlessness of modern day society. Why doesn’t anybody talk about the impact this has on our health?

The cornerstone of being a successful athlete is our health. Without it, we crumble. Stress leads to damaging of the Central Nervous System; higher bodyfat accumulation; more stubborn fat cells; lowered cognitive function; excessive levels of cortisol; and worse still, faltering, regressive physical performance. It’s a nightmare scenario for any athlete. Yet still, nobody talks about it.



Gut Health & Ravenous

Let’s be honest: our eating habits have changed over the years. Capitalism has contributed greatly to modern society and commerce as we know it today, and getting hold of food that isn’t man-made or hasn’t been sprayed with pesticides is a challenge. Modern agricultural practice has dramatically influenced not only what food we eat, but also how we tolerate that food. And, as much as we’d like to believe it, our guts haven’t evolved as substantially as we’d like to believe over the years – that sort of evolutionary change can take up to thousands of years. As a result, our stomach’s are taking a battering, and this doesn’t bode well for muscular growth.

Kombucha as an example, can be an excellent resource for gut health. OMBucha Kombucha has been researched for the last 150 years in labs all over the world from China, India, Serbia, Russia, Germany,Tunisia, Egypt, Iran, Korea and beyond. Many of the studies attempt to discern the mechanisms behind its suggested reputation for helping with
– cholesterol
– diabetes
– healthy liver function
– removing toxins
– destroying free radicals
– chemopreventative
– anti-microbial/anti-fungal properties
Keep an eye on the exciting mainstream studies being conducted on Kombucha via Google – Kombucha research studies



At Project AD, we’ve always prided ourselves on our customers. Not only do you guys buy into what we’re about, – innovative, zero-compromise quality supplements – you’re also some of the most educated and hardest training athletes and lifters out there. We know that when we talk about an important issue related to fitness, you’ll enthusiastically lend us your ears with hunger for more knowledge to attack the weight room with.

With that being said, today is one of those moments where we need to talk about one of those important issues. It’s also a topic that’s grossly neglected by far too many of us, and one that might be wreaking havoc on our current training efforts. With that being said, here are three essential components you need to take preemptive measures on in your training and nutritional strategies.


Here at Project AD, we don’t do “normal”.

Normal is eating chocolate bars and crisps when you’re feeling peckish. Normal is a pint after work to alleviate the 8 hours of doodling tedium at the office desk prior to that. Normal is staying up all night flicking through NetFlix because you want to hold off the meaninglessness of tomorrow. It’s fair to say, if you’re a part of our movement, you don’t do “normal”.


Here at Project AD, innovation runs through our blood. It’s the livelihood of the brand; the backbone upon which all our formulations are created upon. We don’t do copycat formulas, and we certainly don’t bring out products just for the sake of financial gain. That’s why Grazed is absolutely unique and something you’re going to come to depend on.



Maintaining lean muscle tissue is a nightmare when you’re in a calorie deficit. It doesn’t matter whether you’re dieting for a show, cutting for a fight or simply trying to improve your aesthetics, when the layers of fat start to peel away, it’s usually accompanied with a considerable chunk of muscle for most of us who aren’t assisted by anabolics. It’s a nightmare scenario.

So what’s the solution?



Carb backloading is the topic on everyone’s lips at the moment in the fitness industry. It’s actually surprising to us at Project AD, because we were aware of creator John Kiefer’s work on it back when it first came out in 2012. With us having a large following of hardcore bodybuilders and lifters in our ranks (the first to popularise the program), we were being fielded questions about it long before it caught on as a conventional method for getting in shape with athletes and fitness enthusiasts around the globe who were just looking to be muscular and lean. Better late than never!

With that being said, there seems to be an immense amount of confusion about how to do carb backloading, when in reality it’s actually a fairly straightforward nutritional program. Here are the key elements: