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At Project AD, we’ve always prided ourselves on our customers. Not only do you guys buy into what we’re about, – innovative, zero-compromise quality supplements – you’re also some of the most educated and hardest training athletes and lifters out there. We know that when we talk about an important issue related to fitness, you’ll enthusiastically lend us your ears with hunger...

Here at Project AD, we don’t do “normal”. Normal is eating chocolate bars and crisps when you’re feeling peckish. Normal is a pint after work to alleviate the 8 hours of doodling tedium at the office desk prior to that. Normal is staying up all night flicking through NetFlix because you want to hold off the meaninglessness of tomorrow. It’s fair to...

Here at Project AD, innovation runs through our blood. It’s the livelihood of the brand; the backbone upon which all our formulations are created upon. We don’t do copycat formulas, and we certainly don’t bring out products just for the sake of financial gain. That’s why Grazed is absolutely unique and something you’re going to come to depend on.

Maintaining lean muscle tissue is a nightmare when you’re in a calorie deficit. It doesn’t matter whether you’re dieting for a show, cutting for a fight or simply trying to improve your aesthetics, when the layers of fat start to peel away, it’s usually accompanied with a considerable chunk of muscle for most of us who aren’t assisted by anabolics. It’s a...

Carb backloading is the topic on everyone’s lips at the moment in the fitness industry. It’s actually surprising to us at Project AD, because we were aware of creator John Kiefer’s work on it back when it first came out in 2012. With us having a large following of hardcore bodybuilders and lifters in our ranks (the first to popularise the program),...