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Right. It's Called Good Mornin'. With an Apostrophe. Let's Get Through This.

By the Project AD Formulation Team Updated September 2026 3 min read
An unimpressed man in a small kitchen on a grey morning holding a pint glass of pale gold drink next to a kettle and a Good Mornin tub

An American company has made a morning powder and given it an apostrophe. I have been asked what I think of it. In plain English, then, with the kettle on: what it is, what it tastes like, and what I refuse to call it.

Straight to the verdict$1.25 a day on subscription. 30-day guarantee.
What it is

A powder. It goes in water. You drink it before your brew.

That is the entire operation. One scoop in a glass of water when you get up, wait a quarter of an hour, then tea or coffee as normal. No blender, no app, no ceremony. Americans would call this a ritual; it is a glass of water with a scoop in it.

Inside: five grams of glutamine for the gut lining, a gram of apple cider vinegar, some coating herbs. Amounts printed on the tub, which I will admit is more than most of them manage.

What is actually in one scoop
L-Glutamine 5,000 mg Gut lining support · a full 5 grams
Apple Cider Vinegar 1,000 mg Digestive support, without the taste
L-Glycine 500 mg Gut support, calming
Marshmallow Root 200 mg Soothes the digestive tract
Slippery Elm Bark 100 mg Coats and protects
Lemon Juice Powder 100 mg Enzyme support, flavor
Aloe Vera Concentrate 100 mg Soothes the gut
The taste

Apple juice. That's it. That's the whole segment.

The flavor is called Crisp Apple Juice and it tastes of apple juice. Flat verdict, delivered once: it is fine. Which, from me, is a rave. There is a full gram of vinegar in there and you would never know, and that is the only clever thing I am prepared to say about it.

★★★★★

"The best morning gut drink anywhere."

— Verified Buyer

Go on then. Check availability.

A scoop in water before your brew. 30 days to decide.

The vocabulary

Words this page will not be using

No journey. No glow. No optimising. Nobody is unlocking anything. It is a gut drink, taken in the morning, and the kindest thing I can tell you is that it does not ask you to become a different sort of person to drink it. You have your tea exactly as before. It just goes second.

I'm not 'optimising'. I'm having a drink before my tea. If that is a wellness journey, so is the bus.
Choose your flavor

Start Tomorrow Morning

Not sure? Start with Crisp Apple Juice — you can swap flavors on a subscription any time without restarting it.

Start My Morning Reset

or buy one tub once at $39.95 — $1.66 a day, no guide, no free shipping

30-day satisfaction guarantee. Take it every morning for two weeks. If nothing changes, tell us and we will make it right. Pause or cancel in two taps — no phone call, no retention maze.

Before you decide

Do I have to give up tea or coffee?

No. The scoop goes first, on an empty stomach, and your brew happens fifteen minutes later, unchanged and unbothered.

Is it sweet? American sweet?

No. Crisp Apple Juice is closer to actual apple juice than to a sweetshop. There are three other flavors if you disagree.

What am I supposed to feel?

This page makes no promises. Ingredients and amounts are on the tub; run it for two weeks and be your own judge. There is a 30-day guarantee for exactly that.

Why the apostrophe?

We have asked. Nobody knows. The drink is better than the punctuation.