Matt Jansen


HOMETOWN : Dawsonville, GA

HEIGHT : 5'8

WEIGHT : 240

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Contest Weight: 220

Off-Season Weight: Peak weight last off season 258 but really held 250 better

Occupation: Full Time Coach

Residence: Knoxville, TN

Favourite Athlete and Inspiration:
My parents and my wife and son are my inspiration. My Dad taught me what hard work is all about and how to conduct yourself as a man.

Nutrition Principles:
Whatever it takes to get the job done, there are very few rules when it comes to dieting. I am not a carb cycle guy, or a fats guy or a carb guy but use all approaches within my coaching.

Training Principles:
The best way I can put it is a Dorian style with maybe 20-30% more volume. Occasionally use a technique like rest pause, forced reps, or drop set to extend a set but this is not a must within my training. I prefer to get the most I can out of true straight sets to failure.

Current Goals:
Win an Olympia Title in multiple divisions
Establish business opportunities outside of the physique realm
Be the best Husband and Dad that I can be, make lots of memories with my son for him to look back on.

My Motivation:
My family. Those who support and believe in me!

Favourite ProjectAD Product and Why:
Man this is tough to narrow it down to one. On a daily basis I use Liver+, Heart+, Matador, Ravenous, Shredabull, Raging Full, Aminotaur.

If I had to narrow it down to one and its importance I would say Heart+ due to the combination of clinically proven ingredients to help with maintaining a healthy heart and prevent plaque build up.

Favourite Body Part:
Legs and Back

Favourite Prep Meal:
Chicken and rice with Jordans homemade salsa

Favourite Cheat Meal:
Chick Fil A and Sushi

The award within my coaching thus far that means the most was Dallas winning the most improved athlete award at the Olympia Gala in 2016 which was our first full year of working together.

Career Highlights:
Including this years qualifications I have coached 16 IFBB pros to the Olympia in Mens Open, 212, figure and women's physique divisions. Among those athletes (not including the 5 qualifications for 2018) four have finished in the top 5, three in the top 10. To this day one of the things I enjoy the most within coaching is helping amateur athletes attain pro status, I like to relate it in a very similar way to the passion of college athletics in that there is a lot less stress involved in outside factors and pure joy when the goal is accomplished. So far since 2013 12 athletes attain IFBB pro status in figure, bikini, women's physique and mens bodybuilding. Some of the top names I have worked with throughout my career are Justin Compton - who I attribute a lot to for believing in me when he was un proven and bringing other top athletes to me, Dallas McCarver who many know we grew to be best friends and was my first Olympian. Jamie Pinder a top 5 finisher at the 2016 Women's Physique Olympia after winning the Chicago Pro, Kira Neuman a top 5 finisher at the 2016, 2017 Women's Physique Olympia and Arnold Classic in Columbus. Swann Cardot a top five finisher at 2016 Figure Olympia. I am currently helping Nathan DeAsha, Iain Valliere, Charles Griffen, Shaun Clarida, Michaela Aycock as they work towards this years Olympia.

BA of Science in Exercise Science
Semester long internship with the Olympic Sports teams at the University of Kentucky in Lexington.

Favourite Quote:

Vince Lombardi's "What it takes to be Number One"
"Winning is not a sometime thing; it's an all the time thing. You don't win once in a while; you don't do things right once in a while; you do them right all of the time. Winning is a habit. Unfortunately, so is losing.

There is no room for second place. There is only one place in my game, and that's first place. I have finished second twice in my time at Green Bay, and I don't ever want to finish second again. There is a second place bowl game, but it is a game for losers played by losers. It is and always has been an American zeal to be first in anything we do, and to win, and to win, and to win.

Every time a football player goes to ply his trade he's got to play from the ground up - from the soles of his feet right up to his head. Every inch of him has to play. Some guys play with their heads. That's O.K. You've got to be smart to be number one in any business. But more importantly, you've got to play with your heart, with every fiber of your body. If you're lucky enough to find a guy with a lot of head and a lot of heart, he's never going to come off the field second.

Running a football team is no different than running any other kind of organization - an army, a political party or a business. The principles are the same. The object is to win - to beat the other guy. Maybe that sounds hard or cruel. I don't think it is.

It is a reality of life that men are competitive and the most competitive games draw the most competitive men. That's why they are there - to compete. The object is to win fairly, squarely, by the rules - but to win.

And in truth, I've never known a man worth his salt who in the long run, deep down in his heart, didn't appreciate the grind, the discipline. There is something in good men that really yearns for discipline and the harsh reality of head to head combat.

I don't say these things because I believe in the ‘brute' nature of men or that men must be brutalized to be combative. I believe in God, and I believe in human decency. But I firmly believe that any man's finest hour -- his greatest fulfillment to all he holds dear -- is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle - victorious."

- Coach Vincent T. Lombardi

How did you get into fitness and competing?

Ive always been interested in how to gain muscle and bodybuilding, when I was a kid I would choose to look at Flex Magazine while my mom would grocery shop. The Rocky Movies were also a big part of my childhood and I watched Rocky's (Stallone's) physique progress throughout the movies and that always interested me. I was an athlete growing up with the goal to go professional or at least make it to the college level so my training was always athletic based but in my short off seasons I would train with a bodybuilding style. The first program I followed was the Titan Method by Leo Costa which was way above my level but I learned a lot from it and still apply many of the principles today. I ended up playing 1 year of Division II soccer where I suffered multiple concussions my freshman year so I had to stop playing and this is where I committed my time full time to competitive bodybuilding. I did my first show in the the Spring of 2010 and have been competing ever since taking 1-2 year off seasons at a time to make the improvements that I need to make.

How do you balance your social life and fitness life?

Whats Balance?

Who do you look up to in the fitness industry?

My athletes
Jay Cutler
Flex Lewis

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