Skip to content
FREE SHIPPING ALL ORDERS - BLACK FRIDAY 30% OFF
Close

Featured Products

Vendor: Project AD
MATADOR – Glucose Disposal
Matador is the ultimate glucose disposal agent. It amplifies the anabolic effects of the master hormone insulin, driving nutrients forcefully towards the muscles for extreme growth and away from unwanted fat storage. Enhances muscular pumps during training sessions and oxygen delivery to muscles, promoting...
Regular price
$34.29
Regular price
$48.99
Sale price
$34.29
Vendor: Project AD
RAVENOUS – Digestive Support
The most comprehensive appetite-enhancement and digestive aid on the market, Ravenous stimulates your body’s hunger hormones and enhances nutrient utilisation. Helps to break down food more efficiently, enhancing nutrient partitioning in the process. Ideal for athletes looking to consume more calories, promote digestive health...
Regular price
$34.29
Regular price
$48.99
Sale price
$34.29
Vendor: Project AD
HEART + – Cardiovascular Support
The most comprehensive formula ever created for safeguarding the body’s cardiovascular system, Heart+ optimises the organ’s function and cleanses the body of harmful substances. Improves blood flow, supports your central nervous system (CNS) and enhances cell communication to maximise overall health. An essential supplement...
Regular price
$48.99
Regular price
$69.99
Sale price
$48.99
Cart
0 items

News

BE YOURSELF: Not who social medial says you should be!

by Shopify API 18 Sep 2019

Land of the selfie, home of the cliche. Thatʼs what a vast majority of social media has become. It doesnʼt take long to scroll through an Instagram feed and notice how similar and almost dogmatic most post are. Iʼd like to preface this saying I too have been guilty of being drawn into the trap that social media can be.

Social media, to me at least, is meant to be a platform of personal expression. Where we can engage with individuals who share similar hobbies, beliefs, careers, or passions.

If you looked at the average social media account you would believe everyone in our industry only only lifted weights, ate chicken and rice with the occasional sushi or burger, and took pictures with Instagram celebrities.

I personally feel a lot of this is due to people not wanting to “stand out” or be unique. Itʼs easier to avoid confrontation or someone not agreeing with you by being a sheep in the herd than it is to show your own flare for life and be questioned/scrutinized for it.

Obviously there are those people who “overshare” and not every instance of your life should be a broadcast on social media. These words are for the person who just needs to put themselves out there more. A video of a big lift with the caption ( Easy triple 5 weeks out) is great, but why not show the lift that didnʼt go so perfect. Or maybe just video yourself having fun at the gym. Not everything has to be so serious and “professional” all the time.

People connect best with those they can relate to. If youʼre a top level bodybuilder, physique competitor, or elite level powerlifter, most people will not be able to relate. 90% of people will never relate to having 800lbs or more on their back, nor will most ever know what itʼs like to be a human anatomy chart on stage. But everyone can relate to the day to day struggles we all face, the music that some love and some hate, the ups and downs that come with life.

Why do fans tend to lean towards a guy like Kai Greene more than Phil Heath? Because Kai, as eccentric as he can be at times, puts his personality on display. Instagram “influencers”, these individuals separated themselves by doing nothing more that just sharing who they are and their personalities.

The days of just eating chicken and rice and lifting weights to be noticed are done. If youʼre someone who aspires to make a path in this industry, start by putting yourself and who you are out there. Not just what you look like or what you can lift. Big lifts and great physiques will impress people, but personalities will relate to people.

The post BE YOURSELF: Not who social medial says you should be! appeared first on PROJECTAD.

930 x 520px

SPRING SUMMER LOOKBOOK

Sample Block Quote

Praesent vestibulum congue tellus at fringilla. Curabitur vitae semper sem, eu convallis est. Cras felis nunc commodo eu convallis vitae interdum non nisl. Maecenas ac est sit amet augue pharetra convallis.

Sample Paragraph Text

Praesent vestibulum congue tellus at fringilla. Curabitur vitae semper sem, eu convallis est. Cras felis nunc commodo eu convallis vitae interdum non nisl. Maecenas ac est sit amet augue pharetra convallis nec danos dui. Cras suscipit quam et turpis eleifend vitae malesuada magna congue. Damus id ullamcorper neque. Sed vitae mi a mi pretium aliquet ac sed elitos. Pellentesque nulla eros accumsan quis justo at tincidunt lobortis deli denimes, suspendisse vestibulum lectus in lectus volutpate.
Prev Post
Next Post

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Recently Viewed

Close
Edit Option
Close
Have Questions?
Close
Back In Stock Notification
this is just a warning
Login Close
Close
Shopping Cart
0 items
Close

Before you leave...

Take 10% off your first order

10% off

Enter the code below at checkout to get 10% off your first order

NEWORDER10

Continue Shopping
Recommended 3